A compelling quiz is perfect to engage your audience and collect a tonne of juicy data.
For a quiz to bring
valuable results to both you and your participants, you need strategic questions.
So, we’ll show you how to plan them and what types of question formats you should focus on depending on your goals (with examples).
Outlining the purpose of your quiz questions
Your quiz questions must do two main things:
Guarantee an engaging experience and, if relevant, lead to whatsapp data valuable results for your participants (this is especially the case for scorecards and personality quizzes)
Give you the data you need
So, start from your goal and work your way backwards: what are you trying to accomplish with this quiz?
For instance, you might want to use it to generate leads for your business, increase your brand awareness, get customer feedback after a purchase, test a product concept before developing it, and so on.
When you’re clear on that, it becomes easier
Come up with a compelling quiz idea that feeds into your goal – For example, if you want to generate more leads as a business coach, your quiz lead magnet could be a “What’s Holding Your Business Back?” scorecard
Brainstorm relevant quiz questions – For example, when generating leads, you’ll What Types Of want to pre-qualify them to find out which participants would be a good fit. So, you could include a few questions Call to Actions that will help you increase B2B lead generation along the lines of “What’s your budget for X?” or “Have you ever worked with a [type of business] before?”
Best practices for creating effective quiz questions
Be realistic with your number of quiz questions – You can’t expect your asb ddirectory audience to complete what feels like a neverending third-degree interrogation! Shorter quizzes have higher conversion rates. So, aim for 5-15 questions as a rule of thumb.
