As the literal translation from English indicates, it is a call to action: it is a message or button that tells visitors who arrive at our website – or who receive any of our communications – what the next step to follow is. The objective? To guide them to take the next step in our marketing strategy according to each stage of the buyer’s journey:
Awareness or recognition: The prospect is looking for information to identify whether there are solutions to their needs or problems.
Consideration :
The prospect has defined what their need is and what type of solution they need. They are looking at what the market offers and identifying pros and cons between the different options.
Decision: The prospect has chosen a few options about which he wants to obtain as much information as possible in order to make a decision and acquire the solution that best suits his needs.
Have you ever browsed a website and felt lost because you couldn’t find the contact button you needed because you wanted to ask something you couldn’t find easily? Or one that tells you where to click if you want to request a demo, find out about packages and prices, sign up for a webinar, among many other possibilities…
Today, people are looking for a completely fluid and simple browsing and purchasing experience, and this not only applies to the world of e-commerce, but is also expected in searches for SaaS solutions and B2B products/services.
Why is this so important?
Because by proposing a persuasive, creative and urgent call to action, you will direct more people to at least give their email address – becoming leads – telemarketing data and thus you can get in touch and nurture them little by little with more information and content, so that when the time comes to make decisions, you will be in their mind.
What are the best CTAs for SaaS and B2B companies?
Although there are basic b2b email list powder recommendations when choosing the CTAs that we will use on our websites and conversion landing pages, usa b2b list it is worth mentioning that it is very important to monitor and measure which options work best for us. To do this, it is suggested to do A/B testing, placing the main buttons in different positions, using different contrasting colors and making different calls from the communication and copies.
A good CTA in B2B will persuade visitors
To click and complete a form, sharing their contact details in exchange for an offer, whether it be a free demo for a period of time, the download of an e-book or whitepaper, registration for a webinar with experts, subscription to a specialized blog or newsletter or, in the best case, contact with a sales advisor.
However, if we don’t optimize the performance of these calls to action, they can end up being ignored or lost entirely. From our experience, we’ve seen that the best calls to action for B2B lead generation should:
Have a tempting copy
A striking design
Being located in the right place
Denote urgency
Be measured to continuously improve them
