The corporate identity manual is a document that can help strengthen the brand image , as it establishes guidelines, rules or standards for using a logo, colours or typography and, in this way, achieve elements that are directly associated with the company. In fact, when there are variations in a brand identity, it is difficult for the public to identify it or associate it with a logo, colour or typography, hence the importance of always using the same elements. For example, Disney’s characteristic typography has already become a hallmark of the company.
Another use of the corporate manual is that it
facilitates the work process both internally and externally , since it gives all the information on how to launch a message.
It is also worth noting that the middle east mobile number list corporate identity manual avoids the use of elements that are not wanted or should not be associated with the brand , such as a specific colour or tone that could generate a perception effect contrary to the desired one. For example, within the telephone companies, each of them is associated with a colour, so it is completely understandable that Movistar, which is associated with blue, does not want to use red, which is the colour used by Vodafone.
How to create one from scratch
To create a corporate image manual from scratch, it is necessary, first of all, to decide and define the essence of the brand . When this is done from scratch, this first part can be a bit meticulous and complicated, since the way in which the brand is going to be perceived must be chosen, something that is not easy to decide. However, this seo specialists successfully optimize first step is key to being able to create a good corporate identity manual.
Once you have decided on the essence of your
brand, the second step is to design a logo that can represent it . It is important to create a logo that can work on any surface, so versions with different colors, sizes and formats should be created. You should also establish the color
palette, choose the typography, select the graphic elements that can best represent the brand and define the tone of voice .
You can do different tests until singapore number you what it find those elements that can best convey the essence of the company. In fact, the third step will be to use everything you have chosen and check whether, in practice, it has the desired effect or not. This involves creating templates for business cards, as well as posts for websites, social networks or other platforms.
Best tools to create a corporate identity manual
There are many tools that can facilitat e what it the creation of a corporate identity manual and that allow you to include visual elements to exemplify each of the elements. One of these tools is Canva , which offers a wide variety of customizable templates and is quite versatile, so it can be perfectly adapted to the needs of the brand.