It is difficult to do without additional tools in search engine optimization. One of them is Ahrefs. Although it is rather a whole set of tools that will help not only the site, but also their work process. We actively use it at Eprofit , and advise our colleagues to do the same. Why Ahrefs and how it will help you in search engine optimization, we will tell you in this article.
Ahrefs Features Overview
The service has been working for quite a long time – since 2011. Initially, it was created to analyze email list backlinks. Now, Ahrefs can be connected for different stages of SEO optimization: from technical audit to drafting technical specifications for copywriters. Moreover, you can analyze not only your site, but also your competitors’ resources.
What tools are available in Ahrefs?
The first item (Dashboard) is your work panel. All the projects you are working on are displayed here. Here you will how to make an irresistible digital catalog also see key indicators for each site (status assessment, domain rating, number of backlinks, etc.). We will not dwell on this in detail.
And now we come to the actual tools for working on the site. Let’s look at them in more detail.
Site Explorer
A tool that will help you analyze your website’s link profile and traffic. Just enter the URL and click on search.
This is probably the most comprehensive and capacious tool (which makes sense, since Ahrefs was originally an auxiliary service purely for link building).
Paid traffic
Keyword Explorer
A handy tool for finding text services keywords. Its beauty is that Ahrefs collects data from 10 popular search engines (from the widely used Google to the Chinese Baidu) and 171 countries. Queries are analyzed by competitiveness and segmented. In addition, there is a function for searching for keyword ideas by the main query.
Site Audit
A feature that will help in the technical audit of the site. Ahrefs will analyze the resource and display all significant problems that can interfere with ranking. Incorrect meta tags, missing title, errors in hreflang attributes, low performance – you will see all this and much more in the report after the audit.
Rank Tracker
Here you can track the site’s position in search engines. Analytics will show the ranking in desktop and mobile search results, at a specific moment and for a certain period. But the main thing is that you have the ability to track positions in comparison with competitors. You can also set up sending data to your email – Ahrefs will send you reports and display the most important changes in them.
Content Explorer
To generate content for a website, you first need to think about the topics. And Content Explorer will help you with this, showing relevant content for a key request. You will immediately see the domain rating, traffic and its cost, the page’s link profile, and even the number of reposts in social networks, broken down by the most popular resources (Twitter, FB, Pinterest). A valuable tool not only for SEO, but also for content marketing.