In this article you will find the following key points that will indicate the importance of implementing a Content Management System ( CMS ) in your company to improve the results of Digital Marketing :
- Permalink: What is it and how is it structured?
- What is the main use of a permalink on a website?
- What is the relationship between permalinks and SEO and UX?
- Learn how to set up and change a permalink in WordPress
Also, we are going to explain how to configure and change a permalink in WordPress to make it more attractive and efficient .
Read to the end!
Permalink: What is it and how is it structured?
A permalink is a unique and pakistan phone number list unchanging URL for a website, blog post, or other content published on the Internet.
When you enter this URL address into any browser or click on a hyperlink , it takes you directly to that specific page.
Each permalink has two parts:
- web domain;
- the “slug”: the final part of the URL that identifies the page within the website;
- the route: in the case that there are several categories of topics and our intention is to organize the contents.
Let’s look at an example to make it easier to understand:
- In red , we have the doman of the website —in some cases there may be a subdomain— which is where our website resides.
- In blue is the path that indicates the location of the page, in this example, the article is located in the “blog”.
- In purple , the last part of the URL slug, a fundamental element for SEO because it tells search engines how to index the site .
Each component creates a permanent link that leads to a specific page on the website that is unlikely to be altered, hence the name “permanent.”
When we don’t customize URLs using permalinks we get a random ID; the problem with this is that it is not attractive to site visitors and is not optimized for search engines .
What is the main use of a permalink on a website?
Since permalinks are links to a particular blog post, they are used to link to an exact entry where we use the permalink as a hyperlink.
If we do not use the permanent link, we tools for management will simply be linking to the main page of the blog or our website.
The problem with this is that as we publish new categories or content, the most recent entry appears at the top of the main page and the others are pushed down the page. The reader will have no idea where to find what or how!
Check out the following link:
You can easily predict that the content will have information at least on “What is SEO”; (take advantage and click to see that I am not lying to you).
Indeed, this preview improves the user experience and is a determining factor for the site’s SEO. This is the main use of a permalink.
Not bad! But now comes the best part.
Keep reading!
What is the relationship between permalinks and SEO and UX?
It is precisely in the relationship between asb directory SEO and UX that its importance lies. Let’s analyze both points:
Permalinks boost SEO
Search engines use permalinks to index a website, which affects the ability of those pages to be found in a SERP when someone types a query into a search engine like Google.
Having a consistent permalink structure will make the site more SEO friendly and help us capture more search traffic.
Improve user experience (UX)
Optimizing for search results is a must, but we must not forget to take into account the reader experience .
A well-structured permalink helps users navigate your site by giving them a clue as to where they will land if they click on the link or paste it into their browser’s address bar.
Check out this logically organized and SEO-friendly permalink:
In this example, there is no doubt that:
- you will access the Rock Content blog in Spanish;
- you will learn about User Interface (UI) and User Experience (UX).
Once again, I invite you to click. It’s just what you need!
A clean and simple URL structure always looks better than a bunch of random numbers and letters.
All permalinks should be aesthetically pleasing, as this impacts readers’ perceptions of the brand posting them.
The million dollar question is: which URL would you rather click on?
In this particular permalink it would look like this.