We know that social media is an extremely important tool for business marketing, right? That’s why it’s essential to have these resources to achieve success with your inbound marketing strategies.
These tools are also fantastic for optimizing your digital marketing actions .
Knowing that these tools are so important, you’ve probably wondered what the best options on the market are, haven’t you? Well, in this article you’ll find the most effective tools for those who want to better position their company in the segment, attract customers and increase corporate sales.
Why are social media tools so efficient?
It is difficult to imagine a digital marketing strategy without thinking about key tools to develop actions on the web. Tools are excellent for generating relationships with the target audience or, as we prefer to call it in Inbound, personas . In addition, they are ideal for creating a loyal audience, promoting the company blog, increasing sales and finding influencers.
In order to get the most out of these tools, you also need armenia mobile database to pay attention to your objectives, your expectations and, above all, evaluate which tasks you will use them for.
Another point that must be considered is the increase in the productivity of work teams in agencies and companies dedicated to advertising or marketing in general. This happens because the tools reduce the time used to carry out certain operational tasks. Now that you know or have confirmed the reasons why social media tools are so important, we invite you to learn about the best options on the market.
Tools for listening on the networks
Howsociable
One of the most interesting ways to spread your brand is through social media. With Howsociable, that task is much easier!
With the tool, it is possible to detect the relevance of your brand on various networks. This can be done by monitoring citations, likes and the number of times your post has been shared.
Unfortunately, the free version is limited in features. If you want to get a good experience with this tool, it is worth investing in one of its plans: monthly, quarterly, half-yearly. You can also sign up for an annual plan.
Free review monitoring
This tool was developed for brands to monitor the opinions quite a few people want to cancel that users write about them on the Internet. For example, you receive an alert every time a new review about your company, product or service appears on platforms such as FourSquare and Yelp.
It is a useful tool as it helps you to always be alert and prepared to respond to your customers whenever they have a problem or criticism. This is to maintain a positive image of your brand online.
Newsle
It is a tool to be used on various social networks such as Facebook and LinkedIn. It monitors mentions and comments about your brand on social networks or even among your email contacts . Newsle does more than just send the notifications you already receive on Facebook for example, this tool really represents results that you don’t normally see on the internet.
TagDef
TagDef is great for when you see hashtags that don’t make much sense. You can type it into this site and it will show you the location where it is most frequently used and what it means.
Icerocket
This tool offers monitoring but also gives you a report with the mentions and keywords you chose. With this report you can get a better idea of the success of your strategy over a given period of time.
Hootsuite
This is another of the most used tools by those who understand digital marketing. This is one of the most well-known platforms for social media executives and is ideal for managing various social media profiles.
It also has a free version! This makes it easier to get started with this tool and helps with networking actions, especially for those who do not have enough resources to invest in marketing .
One of the differentiators of this resource is that it works with streams. What does this mean? You can follow different social networks all on the same screen. This makes it possible for you to view various publication histories all at the same time and in real time. Isn’t that great?
Another interesting aspect of this tool is that you can schedule posts. A detail: Using this resource you can control up to three profiles on networks such as Twitter, Facebook, LinkedIn, Instagram and other options.
Buffer
This social media platform is one of the best known on the market. Through this tool, it is possible to monitor various social networks, manage them and automate publications. It even allows you to find out the best time to publish content on each of them.
Buffer is a tool that offers two versions: a paid one and a free one. Without a doubt, the first one is more complete, but if you don’t like taking risks before knowing its benefits and how it works, you should go for the free version. With this free version, it is possible to monitor up to 4 social networks such as LinkedIn , Facebook , Google+ and Twitter . If you want to start managing your social networks without spending anything, this is a good alternative.
But what are the main differences between the free and paid options? Well, we can tell you that the expensive version expands the possibilities of social network management. Another difference is the number of profiles you can register.
RD Station
The tool makes it possible to schedule posts on Facebook, LinkedIn and Twitter. It can also be used to track results reports. By using this tool, it is possible to monitor conversions more accurately. This is because there is an integration between the link and the Landing Pages.
Some other attractions of RD Station are the visualization of which posts were most effective and the offering of a calendar with important dates. It is necessary to say that the first aspect is extremely relevant to plan the repost or the next action.
Postgrain
This resource is perfect for scheduling posts on Instagram. An important point is that the tool allows you to create Instagram Stories and also enables reposting.
Other differentials of this application are the possibility of interaction between users and the monitoring of comments. Data analysis and the ability to save groups of hashtags are important functionalities.
Knowem
If your company is already online, this tool is ideal for you. Knowem checks the availability of your name on more than 500 different social networks, on various domains and even checks the availability of your trademark registration. This will help you to have a single name on various platforms and make it easier for your users to find you. Knowem is free for searching, but if you want to register a domain or trademark you have to pay.
Tweriod
This tool collects information from your Twitter followers and tells you what days and times they are online. It is an excellent insight so you can discover the right time to make a post and get more viewers.
Commun.it
This tool is one of the most used by big brands to monitor b2b reviews Twitter. With Commun.it you can schedule posts, follow hashtags and keywords, identify the most influential profiles and it offers several profile creation tools. For example, you can name a profile “consider attracting with this profile” or “consider following this person”.
Karma Fanpage
With Fanpage Karma you can monitor various aspects of your Facebook page such as the best time to share a post, which posts have been most attractive to your audience, the best-received topics, the most influential profiles and other parameters. It is an optimal data tool that offers good insights for your strategy.