In a CRO marketing strategy, you will have to rely on different tools, which will provide you with very valuable information to improve your conversion rate, will allow your teams to work collaboratively or will make it possible for you to carry out tests on different channels.
In this article we want to tell you about what we believe to be the best CRO tools. We have organized them according to their usefulness within the phases of a CRO strategy so that it is easier for you to detect which ones you need. And, as you know, this strategy is divided into: a research and analysis phase, a hypothesis formulation phase, a testing phase, a review and change proposal phase, and a final continuous improvement phase. With that said, let’s get started!
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CRO Tools for Research and Analysis
In this phase, the objective is to know how users interact with our website in order to detect what may be failing and affecting the conversion rate. To do this, both quantitative and qualitative analysis tools are useful. Below, we show you the ones that we consider to be the most interesting within each type.
CRO tools for quantitative analysis
Google Analytics
This is perhaps one of the most basic and most used tools within a CRO strategy in marketing, as it offers you a large amount of valuable middle east mobile number list information about your users thanks to the fact that it tracks their movements on your website. It can offer you information such as, for example, the amount of traffic you receive, the time users spend on your website, the most visited pages or the clicks made, among many other things. Without a doubt, we believe that this tool cannot be missing from your CRO strategy in marketing as a main source of information.
Adobe Analytics
If you prefer Adobe’s environment to Google’s, then this is the best tool for your quantitative analysis. The purpose of both analysis tools is the same, but Adobe is more powerful, complete and is aimed at large companies with more than a million monthly visits.
In this sense, Google Analytics is free, while seo specialists successfully optimize Adobe has prices that, although not public, range between $30,000 and $150,000 depending on the package chosen.
Matomo
Matomo is a tool that aims to compete with Google Analytics, since unlike Adobe Analytics, its audience is smaller companies and its prices are more adjusted.
They reportedly want to differentiate taiwan lists themselves from their competition by being an option that guarantees the privacy of companies’ customers and protects business data. In short, their message is that, as a company, you will own 100% of the data you generate. And one thing that is true is that Google uses the data you generate for its own commercial purposes.
Matomo is used primarily by government CRO strategy companies and non-profit organizations, but it is obviously for all types of businesses.
Heap
What we like most about Heap is the design of its interface, which allows for a very intuitive and organized experience . In addition, something that we also find very interesting is that it can indicate the exact points of friction in the digital experience you have created for your clients. It even captures the sessions of each user so that you can view them later in full and witness how they have moved exactly through the web.