Riddle contests are aim at focus audience involvement and are most often held for existing subscribers of the community. Such contests are held to “stir up” subscribers, remind them of their product and warm them up for potential purchases.
Pros. Unconventional and interesting contest mechanics that attract not only existing subscribers, but also their VK friends who will see the repost of the publication. The percentage of non-target participants is ruc due to complex and atypical rules for holding the contest.
Cons Riddle contests
The cost of one subscriber increases when compar to other mechanics, where the conditions are as simple as possible – reposts/likes plus subscription. Such giveaways are not suitable for a lazy audience that does not want to read, delve into and go into the terms of the contest. To conduct such a giveaway not only among existing subscribers, you will ne advertising in other communities and promotion of the post through VKontakte advertising.
Who is it for? Communities that do not want to see russia telegram data classic “prize-takers”, schoolchildren and other non-target audiences among the participants of the pranks.
Buy-Win Contest to Increase Sales
The terms of the competition are to make a purchase of products in an offline or online store and become a participant in the drawing. Such competitions show explosive growth in sales if there is a valuable prize at stake, for example, a certificate for a large sum of money or a year’s supply of any goods.
Pros. Almost minimal number of non-target audience among the tools for management contest participants, including “prize winners” and schoolchildren. Increase in the number of sales (and revenue) several times during the contest.
Cons:
- The ne to prepare an expensive prize to motivate participants.
- There may be problems understanding the contest singapore phone lists mechanics (they bought the wrong product, they can’t upload a receipt confirming the purchase).
- High cost of a new subscriber.
Who is it for? Communities that want to see an immiate increase in sales regardless of the number of community subscribers.