Is This the End of Twitter What Marketers Should Know About Elon Musk’s Rebranding of Twitter as X
Since Elon Musk acquired Twitter in October of last year for a modest $44 billion, he has terminated approximately 80% of its staff and introduced controversial changes to the platform, leading to frustration among users.
In 2022, we compiled some of these changes and presented a retrospective on Twitter’s controversial year.
About a month ago, he announced limitations on the number of posts and DMs within the platform, primarily targeting users without the blue verification mark.
Reasons And Motivations Behind Twitter’s Rebranding
Elon Musk has been talking Is This the End about his intention to create what he calls an “everything app” for quite some time now. When he acquired Twitter, he tweeted (can we still say “tweeted” for that time period?) from his account: “Buying Twitter is an accelerant to creating X, the everything app.”
He was proposing something similar to the Chinese WeChat, where users can not only find entertainment but also make purchases and conduct other financial transactions.
According to Walter Isaacson, Who Has Been Writing.elon Musk’s Biography Even Before the Twitter Acquisition., Musk Texted Him, Saying, “i Am Very Excited About Finally Implementing X.com as It Should.But why replace the brand name? Why remove the bird logo?
Isaacson also recalled that Whatsapp Data in the early 2000s, Musk had already intended to use the “X.com” brand for what later became PayPal, but he failed to convince his investors at that time.
Nevertheless, Musk reinforced his mysterious desire to use the letter “X” in one of his brands. In 2002, he named his aerospace company SpaceX.This is not simply a company renaming itself, but doing the same thing.
What Are Experts Saying About Twitter Rebranding
Mike Proulx, research director and VP Is This the End of Forrester: Is This the End “While Musk’s vision is to turn ‘X’ into an ‘everything app,’ this takes time, money, and people -— three things that the EU Phone Number company no longer has,” and also added Musk “will have singlehandedly wiped out over fifteen years of a brand name that has secured its place in our cultural lexicon.
