by itorial Staff with No comments Web & App DevelopmentDigital Marketing
Share this content
Global cloud communications platform Infobip now enables the implementation and development of the entire customer purchase journey on WhatsApp . Thanks to the new features of its WhatsApp Business platform , stores, brands and businesses can create different journeys “so that customers can complete tasks and make their purchases without leaving the app, improving the experience and increasing conversions.”
As the platform reports in
A press release on Wnesday, November 15, 2023, “previously, brands that us WhatsApp had to rirect the user outside the app to external websites, rely on support services or payment gateways to locate information, contact agents and make purchases,” when “it has been proven that a fragment customer journey not only adds friction, but also creates inconsistent experiences, often leading to cart abandonment.”
From now on, he points out that with WhatsApp Flows and Payments , “brands can recent mobile phone number lead create flexible, personaliz and optimiz journeys from start to finish where the customer only has to make the reservation or complete their purchase in a WhatsApp thread.” Thus, he argues that “customer satisfaction and experience are improv by increasing retention and therefore conversions” and that “it can also be us for lead generation, product recommendations, reservations, order management and payments.”
According to the platform
A “creating frictionless conversational customer journeys from start to finish is infobip ’s mission, which is support by its professional services that include the creation of data flows, development and creation of custom use cases, and monitoring.” And what is an ssl certificate and what are its benefits? it points out that “enabling payments via WhatsApp continues the path mark by its other recent launch, the click-to-chat metric that combin Facebook or Instagram ads on WhatsApp, Messenger, and Instagram direct messaging with the aim of increasing conversions and return on advertising investment.”
“With time now measur in seconds and convenience being the most aero leads important metric across all digital platforms, WhatsApp Payments with minimal processing steps and prior confirmation of payment policy was much ne to increase consumer trust and satisfaction.
