Like any other marketing strategy, the results obtained must be measured to determine whether it has been truly effective or not. Some metrics that must be taken into account for this are the conversion rate , which measures the percentage of users who have carried out the desired action; the cost per acquisition , which is what it has cost the company to get that customer; and the redemption rate , which measures how many coupons, discounts, codes, etc. have been used by customers. These three pieces of data will already be giving interesting clues about how interesting and striking the campaign has been for the public.
There are other metrics that are also interesting and can help measure the success of a promotional marketing campaign, such as ROI , which is the net profit in relation to the cost of the campaign; impressions or reach ; and the engagement, opening and click rates .
Customer satisfaction after the campaign can also be assessed , as this allows us to know whether or not the customer has been really satisfied with the product or service purchased; and to know the customer’s opinion of the brand . And, obviously, comparing the results with other previous campaigns can also give clues as to whether it has really been a success, as depending on the result obtained it will be worth repeating or not.
How to implement a promotional marketing campaign
In order to implement a promotional marketing campaign and make it a success, in addition to knowing what it consists of and knowing its benefits or application techniques, it is necessary to define SMART objectives and correctly identify the KPIs . Without clear objectives or metrics that help measure the success of the campaign, it will be very difficult to implement a strategy of this type correctly.
It is also essential to know the target audience
since to capture their attention it is important to know where to find them, what can generate interest in them, what purchasing habits they have, etc. And it is key to analyze the competition to know what they do, what type of strategies they follow, what promotions have been successful… All of this is information that can help decide what asia mobile number list type of campaign to launch and choose the best promotion .
Once all of the above has been decided, and before implementing any decision, a communication plan must be designed , since no Corporate identity campaign is effective if it is not made known through dissemination channels.
Regardless of the type of campaign, you marketing budget items should always monitor it, as this is the only way to know if it is working or not. This way, if it is not working, you can apply any changes you consider.
Tips and best practices
There are some tips or practices that singapore number can help make the campaign a success, such as specifying clearly and precisely what it consists of . The client must know at all times what they can get through that promotion, so it is important that everything is very well defined and specified so that there are no confusions or misunderstandings. In addition, it is essential to always keep promises.
It is also important to create attractive content to promote that offer, promotion, special event, etc. No matter how interesting and eye-catching the campaign is, if it does not reach the right people or is not able to capture the attention of the target audience, the results will be lower than expected.