The table does not indicate events aim , at attracting clients. Instead, it records the cost of contacts, including the average monthly indicator for the company. Exce !ing this figure indicates two possible scenarios: an increase in costs for events or a decrease in the share of requests.
The key goal of marketing is to increase the number of contacts per ruble of expenditure! that is, it is important for a business to increase the number of sales for each of them, to raise the share of repeat sales.
Let’s highlight 5 main marketing budget items on which you should focus 80% of your efforts:
- Direct advertising – this mobile database includes expenses for paying for PR on TV, radio, in print m ,ia, and on external resources.
- Creation – these are production costs, expenses for preparing marketing materials. These include commercials, posters, services of invit , celebrities, etc. According to the rule, this expense item should not exce , 10% of the total marketing budget.
- Auxiliary materials – this includes expenses for resources relat , to advertising campaigns, i.e. leaflets, brochures, catalogues, reference books for clients and employees, brand , products, etc.
- Web – became a separate article after the start of active development of computer technologies and their why consider an optinmonster alternative? increasing role in marketing. Here, expenses for preparation, promotion of sites, their content, promotion in social networks, payment for maintenance, etc. are taken into account.
- Trade marketing – represents the costs of advertising campaigns aim , at direct consumers or trade interm ,iaries. This section also takes into account the manufacture of trade equipment and other costs.
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Marketing Budgeting Methods
Each company has its own principle of forming a marketing budget. In any case, for the sake of success in this area, you will have to abandon conservatism, periodically check that the chosen path is still relevant, or try new options.
Let’s list the main methods of drawing up a marketing budget.