Competition-action The terms of the contest are to perform some action when visiting the site. For example, leave a review of a purchased product, take a survey or register for a loyalty program. Such contests generate inexpensive clicks to the site.
Pros: Low cost per click, increased audience loyalty to the product or service due to interesting competition mechanics.
Cons: Low audience engagement and high cost per new subscriber. Potential contest participants may have trouble understanding the contest mechanics or be reluctant to click on unfamiliar links on the Internet.
Who is it for?
Competition-action Communities that want to increase the number of clicks to the site and make their product more recognizable.
A classic example of a competition where there is a transition to the site and collection of audience questionnaire data
In this example of a competition, data collection saudi arabia telegram data through registration on a promo page was combined with completing daily tasks to increase community traffic.
The Chery competition is aimed only at Moscow residents to increase brand awareness and collect data on participants
So, the choice of contest mechanics depends on your goals and budget. To attract the maximum number of participants, you need to correctly compose the contest post.
How to advertise a post on VKontakte
Instructions: how to correctly compose a competition publication
Let’s list the main points that a contest publication on VKontakte tools for market research and analysis should contain. Follow them – this will reduce the risk of complaints about the post and significantly reduce the number of questions from contestants.
Describe the terms of the competition in detail: who the singapore phone lists organizer is, the purpose of the drawing and other important organizational aspects.
The rules of the competition are written in a separate document, and a link to them is published at the end of the post.
Use lists and other formatting elements in your post to help users navigate the text easily. We recommend adding emoji, making more indents and paragraphs.