Post Planner
One of the golden rules of content marketing is consistency. You need to always be present and always sharing new content. Post Planner is a tool that shows the most talked about topics at a certain time on Facebook, the content your fans are sharing and much more. With this information you will have optimal insights to create new posts.
Tools for analysis
Keyhole
It’s a free tool that helps you monitor your brand name, keywords, and hashtags for your social media strategy or your competitors. It gives you link numbers, impressions, post shares, demographics, and top sources.
Google Analytics
If you want to monitor any platform, this is the best option. Google’s platform allows you to monitor blogs, AdWords ads, websites and other pages.
To use it in your social media strategy, you can use it in different ways. Among its functions, Analytics allows you to monitor the traffic of each of your pages. For this reason, you can identify the social networks that provide the most visitors to your blog and other correlations. One of its best features is that this tool is free. So don’t hesitate for a minute to use it, it will be your great ally in developing your social media strategy.
Swayy
This tool collects your site’s and audience’s behavior and suggests topics for your content. It’s a great option for those who don’t have much time to plan blog content, for example.
Similar Site
This site allows you to search for all sites related to a keyword or your site. It is a great way to find out who your online competitors are and research their strategy.
Yoono
The difference with this platform is its integration with your computer screen. It has a sidebar that, although not usually visible, sends you alerts. You receive real-time notifications from all your social networks and you can use the bar to schedule posts and compare results. It is also available for mobile.
Tools for content management
Canva
The more visual your content is, the more engaging it australia mobile databasewill be for your audience. Canva helps you in this mission by offering an easy platform for you to create interesting graphics and images in just a few minutes and for free.
Piktochart
Infographics are an attractive way to present data from more complex information. With Piktochart, a free tool, you can create infographics quickly through a simple-to-use platform.
I leave you this content in which we talk about how to make an incredible infographic .
Easel.ly
This tool is a great way to create content for your brand. With just a few clicks you can create beautiful and interesting infographics. You don’t need to register to create your own.
Bitly
Bitly offers two types of service: Link shortening and web address monitoring. It is an optimal tool to use on social networks, when sharing links. In addition to making the URL shorter and more attractive, the site will monitor how many clicks it has, where these clicks come from, which city, among other aspects.
Powtoon
Video is one of the most popular and engaging forms of content out there today. So, you might think that making a video is very expensive, but Powtoon offers graceful animated videos. Through a simple-to-use platform, you can create animated presentations and transform them into videos within a few minutes. It is an optimal way to enrich your content.
Buzzsumo
You will be able to perform topic research for free. The tool also offers annual and monthly plans for agencies and companies with more search resources.
BuzzSumo is more than just an audience monitoring tool, it can also be used to create guidelines for your content marketing planning. On the site you can research the topics that are generating the most buzz at the moment, you can even do a search for the most talked about topics within your field of work and create your content accordingly. You can also do the same search according to each available platform and discover, for example, the topics that are most engaging on Facebook and Twitter .
BuzzSumo is one of the richest tools for monitoring with a wide variety of search filters. It is a great content marketing companion.
Google Alerts
This Google tool is extremely useful for monitoring the open-source app can search results related to your brand , your keywords or even your competitor . You can register a statement and every time there is a new search result you will receive an alert in your email.
Buzzbundle
BuzzBundle allows you to monitor your brand name and keywords on blogs, discussion forums, social media sites and videos. You can also schedule unlimited posts on Facebook, Google+, Facebook and LinkedIn in the tool .
Report
This tool offers a unique monitoring feature. It collects details from the social profiles of people who send you emails via Gmail. For example, you receive an email from a professional contact and the tool presents you with all the social media links of this person. You can even connect with the person on LinkedIn without leaving your email.
Keyword Planner
Another Google tool that is used by content marketing professionals. Keyword Planner is a tool within Google AdWords that offers comprehensive data on keyword searches. You can type in a keyword and find out how many searches it has in a given period of time and if it is very popular. With this tool you can make a list of the most used words and create content with them.
Addictomatic
This tool will tell you the most talked about topics on the internet at the moment, just by accessing the page. However, it also offers a complete monitoring page for the keyword you want to monitor. This tool will search for the keyword on twitter, Bing news, Google Blog Search, WordPress.com, YouTube , Friendfeed, Flickr, Blinkx, Mainstream Vid News, Delicous Tags, Twingly Blog and Ask.com News.
What is the best tool for your company?
Here it is important to say that each case is unique. b2b reviews There is no specific recipe for choosing the ideal tool, but it is necessary to choose a group of tools that are in line with the digital marketing proposal. In this regard, it is also important to clarify that you must know the objectives, expectations and characteristics of the strategy very well. This will ensure that you really know how to use the tools without problems, as well as how to misuse them.
The ability to select tools and use them properly is essential for them to fulfill their functions and offer optimal results for your company.
To learn more about the main tools for managing one of the most used social networks today: Instagram, we invite you to download our e-book on the subject.