Before you know how to create a website , it is important to understand the reasons that justify this move. After all, why have a website for your company? In a period where digital transformation facilitates access to the Internet, not having an online channel to communicate can be a serious mistake.
Even if you don’t use it to sell, for example, your brand needs to be present in the digital environment, either to build the credibility of your business, or to facilitate the user experience when searching for information about your company. All this, without the need to make large investments to have a beautiful and reliable website.
However, many managers are still afraid to invest time and resources into creating a website. With that in mind, we have prepared a comprehensive article in which we will address the following topics:
- How has the Internet grown?
- Why be on the Internet?
- What are the main reasons for having a website?
- How to make a website?
- How can a specialized company help?
Are we going to start making changes in your company? Continue reading this content and understand why you should have a website for your brand. Let’s continue!
How has the Internet grown?
The Internet is increasingly present philippines phone number list in the daily lives of Mexicans. According to the 15th edition of the Study on Internet User Habits in Mexico 2019 , prepared by the Mexican Internet Association (AMIPCI), there are 82.7 million users in Mexico, which translates into 71% penetration in the population.
The profile of Internet users in the socioeconomic level segment has maintained a 5% growth in the last 2 years. And, 59% of users have been using the tool for at least 8 years; the average of Mexican Internet users is 7 years of browsing the web.
67% feel they are connected to the Internet 24 hours a day. In 2019, Internet users spent an average of 8 hours and 20 minutes per day, 8 minutes more than in 2018.
Television without internet access lost 40 minutes compared to 2018, reaching 2 hours and 20 minutes per day.
Among the most commonly used connection devices we find:
- Smartphone : 71%;
- Laptop : 52%;
- Tablet : 41%;
- PC : 30%.
14% of Internet users have made an online purchase after interacting with online advertising.
One last impressive fact? Users spend 31% of their time connected to a social network, so the use of Ads is an excellent option to increase the conversion rate and achieve large sales flows.
Why be on the Internet?
The right question, in fact, is: “why is launch yourself in the market your company not online yet?” With all the numbers we have outlined above, it is a mistake not to place your brand on the main channels of the network . Does your store not intend to sell online? No problem, however, it is not a valid justification for not creating a website and being present on digital platforms.
Let’s imagine that a customer passed by your physical store, but didn’t have time to stop and look at the products. The next day, on a Saturday, he wanted to buy an item that is a specialty of your business, but the address was a bit far from his house; he just wanted to be sure that the store was open. How could he get this information?
You did a Google search and surprisingly, no results appeared. Not even a contact phone number was displayed on the search pages. Out of doubt , you went to the mall and bought the same product from your competitor . Have you ever thought about how many sales you can lose, simply by not offering a reliable website with the most important information about your business?
More than just a space to open an e-commerce site , for example, having a website is essential so that you can communicate with your target audience. What are the official contact channels? What products are available in the catalogue or even the opening hours and address? Having this information compiled on a beautiful and trustworthy website is a great way to strengthen your brand’s reputation.
What are the main reasons for having a website?
Still not convinced? With that in mind, we’ve listed asb directory the top 6 reasons for you to put your doubts behind you and create a website for your company. Let’s continue!
1. Have a digital business card
When we develop a website, we are actually creating a digital business card. After all, it is through it that the client can learn more about our company and check the relevant information about the business. What products are sold? What is your specialty? All of this should be present on the website.
The idea is that this way, users can relate and humanize the way they see your brand. A beautiful website is as valuable as a business card was in the 70s and 80s. It is the first point of contact and, as the expression goes, the first impression is, in fact, what sticks. A bad web design and a negative experience can end up driving away a potential customer.
2. Generate credibility
The website is also a way to build credibility for your brand. The user gets to understand who the people behind the business are, the way operations are carried out, in short, it is a way to present the company. A well-made website sends the message of seriousness and concern for the minimal experiences that the user may have with the service.
In addition, the consumer can feel much more secure realizing that it is a well-maintained page. Especially for someone who did not yet know the company, it is a way to be present. A simple Google search and your website is the first to appear? This means becoming an authority and reference in the area, giving it more credibility.
3. Be easy to find
An organization must also strive to appear in the market. There is no more room to hide in a scenario of so much competition for users’ attention and resources. By creating a website, we are making it easier for a potential consumer to find multiple channels to contact us and to continue their purchasing process, for example.
Have you ever thought about losing a sale because the customer did not find a contact channel to answer a question about a product in the catalog? This can happen by not centralizing all the information in a single address. In times of high competition , it is important not to let the customer look for other options.
4. 24-hour online presence
When your brand has a website, it means that it is present for the audience 24 hours a day, seven days a week. By adding a chatbot, for example, the user can have contact even outside of your team’s working hours. This is a way to offer more convenience and improve the experience of each visitor.
5. Strengthen the brand
A well-developed website also becomes a way to strengthen your brand. The term known as Brand Awareness is improved by providing visitors with a positive experience on your pages. As we said, credibility is reinforced with a quality page and this is reflected in the strength that your brand has in the market.
6. Provide an excellent cost-benefit ratio
Furthermore, cost-effectiveness is another attraction for your company to create a website. After all, you don’t need to make a lot of financial investments to have a quality website. That way, even without breaking the bank, you can offer a satisfying experience to users while still enjoying all the benefits listed above.