But does the famous social network have all the necessary resources for an effective online presence?
The answer is no and we are going to tell you why. Keep reading!
Blog or Facebook page: where to invest your efforts?
The doubt between which alternative to choose to achieve good results is very common. The truth is that you can (and should) choose both, as long as you understand their characteristics and know how to manage them.
Facebook is a support tool , it never replaces a blog. Think of it this way: the blog is your “home” on the Internet, while the Facebook page is your “rented home.”
Although Facebook is free, you have to adapt to the conditions of the space they lend you, and the conditions can change radically at any time. Ideally, you should use it as a channel of invitation to your home on the Internet, that is, to generate traffic to your own blog.
In turn, blogging has costs and if you are not familiar with terms such as domain , hosting , web design and development , it is normal to be scared. However, there is no need to fear, the benefits of hosting your content here are countless.
Advantages of creating a blog
The blog is one of the most powerful tools in digital marketing thanks to its versatility and many benefits. We will show you some of them that can significantly contribute to your business.
When you start your business, nobody knows you. The priority is to make your target audience find you and know about your product or service, and you can do that with a blog.
In the age of the Internet, the company-customer relationship is increasingly based on brands offering relevant content to their network of customers and potential customers. Remember: Timely, consistent and valuable content attracts visitors , generates leads and promotes a great boost to your sales .
Improve your positioning in Google and other search engines
If you don’t have a digital presence, it’s very likely that bahamas mobile database you won’t be among the first results of search engines .
A blog allows you to achieve good positioning through the union between content creation and SEO techniques.
Consumers use search engines all the time to find products and services, so don’t wait any longer, make yourself visible on the Internet!
Learn in depth about the SEO technique for positioning on Google by downloading and reading the free guide we created for you:
Becoming an authority in your segment
What does every company want? To be remembered by its customers. A blog allows you to do just that.
Making your blog comprehensive and covering topics of interest to your audience will make you the authority in your niche. Users will remember you whenever they have questions, need to consult materials, or want to update themselves.
Don’t forget to post frequently and most importantly, create quality content .
Knowing your personal profile
In it, you can measure which of your most accessed or shared content is yours. In addition, you can check where your accesses come from (directions or organic searches), which are the most searched keywords, the most visited pages, the total number of conversions that a post has generated, and much, much more.
Your blog is a direct immersion channel to your audience!
Blog vs. Facebook
Have you seen the importance of blogging for your digital marketing strategy but are still trying to create a Facebook page and have it as the only option? Here are some reasons to convince you otherwise.
Lack of control
Facebook is not your property , this is the main problem with hosting your content on the platform.
When you use the Internet, you must accept its terms, and if you think that they cannot harm you, it is because you do not know some of them:
– Facebook can make changes (to its design or policies, for example) without warning.
– They can delete your account if you do something they don’t think is right. Although they are often right, they make mistakes too.
– When you post your content, you no longer own it. Facebook can use it – and without copyright.
These terms are in their terms of service which we know no one reads.
You don’t choose the design of your page
Even if you want to create a page with your company’s a look at the numbers reveals colors and shapes, you will always be tied to Facebook’s design. Choosing only the avatar and header image does not allow you to give your business personality.
Difficulty of analysis
Facebook vanity metrics (likes, fans, followers) are quite limited and do not provide the most important information needed to generate sales opportunities.
Additionally, you cannot gain insights into your fans or communicate with them effectively due to Facebook’s algorithm that restricts the reach of your posts.
You don’t have the freedom to create content
This means you have no control over the structure of your text and are limited to a maximum number of characters and image sizes defined by Facebook.
There is no efficient search engine
Finding a post on your Facebook page is almost an impossible task. There is no search engine for your page that shows archives organized, for example, by publication period or by author.
You don’t know what the fate of Facebook will be
Social media comes and goes. So we ask you, what would you do if you had invested all your money in Facebook and the network disappeared overnight?
After all this information, you must be convinced that having a blog is essential, right?
Don’t forget that you don’t have to choose between a blog or a b2b reviews Facebook page. The best thing you can do is implement both options in your digital marketing strategy: Facebook is an excellent promotion tool, but the heart of your business should be in your blog.
We hope this article has helped you, and if you have any questions or would like to contribute something, leave it in the comments!