I dive into the complexity of social search and compare it to traditional SEO. I show you what the differences are on the social mia platforms and I give you strategic advice, where the role of AI is now crucial. In addition to Instagram and TikTok, you will also find all the ins and outs of being findable on LinkIn, Facebook and Youtube.
Difference in search query
When I give trend presentations about Instagram and TikTok as a social mia specialist, I show the audience a video of buy telemarketing dataa search for ‘Scotland’, which I perform in two ways on my smartphone: one via a browser with the search engine Google and one via TikTok. You can see the big differences right away:
Google
Google shows mostly text results with small images, which you have to click on to go to another website (shape). This loading can take a long time
Google mainly shows commercial results, from websites of companies that sell travel, for example (content)
TikTok
In contrast, TikTok offers a visually appealing experience with large, vibrant video covers, which autoplay in TikTok with sound as you scroll through them (shape)
TikTok’s results are more personal and authentic: they consist of content creat by individuals sharing their direct experiences and highlights in Scotland (content)
Where Google feels like an outdat, static directory, TikTok puts you right in the middle of the Scottish Highlands. In addition, most people on social mia are more likely to look for results from people, or at least for ‘real experiences’. That is why it is important that you, as a company, also show your people on social mia.
Scottish highlands source: seezcap
Example: staff want
You want to be top of mind for people looking for other work . They type in words or phrases like ‘vacancy’, ‘work at’, and the name of the job they want, for example police officer or shelf stacker. Sometimes also with the location.
Instagram
On Instagram, you will first find accounts that have the exact name that matches the search query. That is why a ‘workingat…’ account can be smart. Then you have to be active on that channel, because active channels are at the top of the search results. However, it is even smarter to have a business account, where you not how to make a youtube video popular: attracting traffic from search only show your products and services, but also regularly highlight the different functions that are there. This can be in the form of a ‘day in a life’, a ‘meet the team’, or a ‘virtual workplace tour’ video.
Always tag your location so you reach people who live nearby. At the same time, it is smart to have ambassadors within your company who have their own social canada email lead mia channel with an engag following. They can answer questions from followers on their own account and invite the company as a contributor.