One way to make a video popular on YouTube is to bring it to the TOP for target queries in Google, YouTube and Yandex search. Let’s figure out how to optimize pages with videos and attract organic traffic to them.
YouTube videos find viewers in several ways. The most reliable is subscribers, an audience that is waiting for the next video to be released. Traffic also comes from recommended videos, which include videos with good behavioral indicators: number and time of viewing, level of audience engagement and loyalty, etc. The next source is links on websites, social networks and YouTube, advertising from bloggers. These are the traffic channels that are most often focused on when promoting videos.
But there is another traffic channel – search engines (primarily YouTube, Google and Yandex). With the right approach, you can achieve a stable influx of viewers from here. This is relevant for narrow-themed and young channels that have not yet managed to form a large community. Moreover, there is no need to bear special costs.
Naturally, to attract traffic from search, you need to occupy good positions for the main queries. Ideally, the video should be displayed in the TOP 3 or at least TOP 6 video block of organic search engine results.
The positions are affected by the video clickability, the volume of incoming link mass, likes, reposts and other factors. However, all these factors work poorly without relevant keywords in different parts of the video page.
This article will discuss the role that keywords play in increasing YouTube video rankings, how to collect them correctly, and how to include them.
Why collect semantics for YouTube videos
When it comes to search engine optimization (SEO) for websites, what is primarily meant is the development of the semantic core: keywords and phrases that users use to accurate mobile phone number list search for information in search engines. When posting videos on YouTube, they are often forgotten or simply not realized about their importance.
From the point of view of search engines, a page with a YouTube video is no different from a page on any other site. The more authoritative and relevant it is to the query, the higher its position. Key phrases placed on the page with the video help determine relevance.
Is it possible to make videos without keywords? Yes. And most video authors do this. That is why choosing semantics can become the “superpower” that will make your videos more competitive and get them to the top faster.
If you already have ready videos, collect keywords for google meet – the top choice for online meetings them and distribute them on the page. But it is better to collect semantics before creating a video. This way you will have a structured idea of what interests users, what videos and on what topics to shoot.
Where to place keywords
To improve the relevance of your video, you need to add keywords to the five main elements.
1. Video title
From the users’ point of view, this is the most important b2b reviews element. It is by the title that people determine whether the video is suitable for them or not.
Ideally, the title should contain one keyword that best describes the essence of the video. It is important not to over-optimize the title; its appeal to viewers is a priority: