They will be inexpensive It is important that 80% of respondents noted that the desire to buy branded items can be affected by the company’s reputation. If it is positive and the company is interesting, then sales will go. That is, people will buy branded artifacts to feel accurate mobile phone number list their participation in something important or pleasant for them.
How to make good merch
Here are some tips to make branded items successful and encourage people to buy them:
Convey the idea. To promote merch well, it is not enough to use only the company logo. You need to put certain statements and meanings close to the brand into the item. Sometimes you can even use internal memes.
Use images. Here you need to use your imagination, that is, personify the company with a certain animal or car. And then implement the cross-selling or upselling image when creating merch.
Consider the target audience. For example, memes are suitable for young buyers, but for vegetarians, jokes about meat would be inappropriate.
Create “special” collections. Sometimes limited collections of clothing, stationery, backpacks, and baseball caps that are only available to participants of certain events work well.
What is merch and why is it needed – image 4
People will buy branded paraphernalia if it is inexpensive, high-quality and can be used
Examples of successful merch
Here are some interesting examples of using merch:
As a result of the collaboration between adb directory Yandex Taxi and the founder of the architectural bureau Crosby Studios, Harry Nuriev, a collection of accessories, clothes and shoes dedicat to safety was presented. The merch was creat in gray and yellow colors, inherent to Yandex Taxi. The founders of the collection said that they want to make the topic of safety not just necessary, but fashionable, so that people would wear seat belts in cars.