Applying strategies such as cross-selling and upselling is essential for customers to add one or more complementary items to their purchase, upgrade , or improve their experience and perception of the product or service.
In the virtual world you can see cross -selling strategies being encouraged with phrases like “customers who bought this item also bought…” or “frequently bought together”. E-commerce sites often promote products related to the one you are looking at.
Upselling , on the other hand, seeks to offer similar products or services, but of higher quality or price, as well as to increase the original models with additional resources.
A real success story in upselling is that of the airline JetBlue
Urgently seeking to increase their profits, they invented the “Even More Space” program where they sell passengers seats with more legroom. The result was a 200% increase in sales and a current collection of more than 190 million dollars.
4. Loyalty
At this stage of the pipeline, you gambling database have converted leads into customers and you need them to be ambassadors for your brand. The goal is for them to fall in love with your products or services so that they buy frequently and recommend the company to their friends and acquaintances.
To work on customer loyalty , it is necessary to apply some strategies that make them feel special. For example, making exclusive offers or offering discount coupons on commemorative dates.
How to get from prospecting to closing sales?
Keep in mind that some studies how to disable clipboard sync have revealed that 65% of a company’s business comes from existing customers.
If you want to get from prospecting to closing sales , you must thoroughly understand the stages of the process .
Why? One of the most difficult tasks america email for sales managers is to design processes and strategies that allow their team to stand out in the market.