Email marketing is just one of many whatsapp lead channels that can be used in a digital marketing strategy, but it is potentially the most effective. Some of the benefits of using email marketing include:
- Email has an average ROI of $44 for every $1 spent.
- Nearly all Americans check email at least once a day, and many Millennials and Gen Z-ers prefer email advertising over other types.
- Email is accessible: Customers don’t need to leave home or be tech-savvy to interact with your marketing materials.
- Nearly one-third of Americans have recently visited a company’s store or site after receiving an email. This may seem small, but remember: they probably wouldn’t have shown up without the email.
Email Marketing Best Practices and Strategies
If you want your email marketing make your content easy to read campaign to be successful, you need to set yourself up for success by following email marketing tips regarding best practices and strategies.
Have you ever received an email and when you unsubscribed you had to check “I never signed up for these messages?” It’s so annoying and feels invasive. Users may wonder, “How did they get your email address? What other information do they have? Why should I trust this company?”
So, if you want your email campaign to be successful , ask permission before you send that first email.
Even if your current email list is small, never ever buy email lists . Also, if you ask them to “enter their email address to get 20% off their first purchase” or similar, make it very clear that doing so is signing them up for further advertising or a subscription.
History and trends of email marketing
It’s hard to imagine life phone number without email these days, but email marketing has a history that continues to evolve.
In 1971, Ray Tomlinson sent the first email. So what did the message say about this historic leap in communication? Tomlinson says it was “something like QWERTYUIOP.”
Seven years later, Gary Thuerk, marketing manager for Digital Equipment Corp, sent the first mass e-mail promoting DEC machines to 400 users via the Arpanet. The promotional e-mail worked, generating $13 million in sales.
By the early 2000s, spam was becoming a big problem. Then, in 2003, President George W. Bush signed the CAN-SPAM Act as part of a national effort to combat the flood of unsolicited emails.
Marketers knew they needed to adjust their email marketing strategies if they wanted to reach their audiences.