Making your content easy to read allows your audience to focus on the value you’re providing. Don’t just show them a wall of text.
Instead, break your content into short, digestible sections, with clear headings, bullet points, and concise paragraphs.
Add helpful images and graphics to break up the text even further. This helps your readers scan the page for the information they need. And relevant images can be very engaging, helping to increase your time on page.
Use Semrush’s SEO Writing Assistant to assess the readability of your content.
Click on “ SEO Writing Assistant ” under “Content Marketing.” Then, click on the “ Analyze my text ” button. (If you’ve used the whatsapp lead tool before, you’ll click “ +Analyze new text ” instead.)
Type or paste your content into the text box. Then, add your target keyword(s) into the ” Keywords ” box under “Content Recommendations” in the right sidebar.
Select your target audience’s location and device specifications. Then, click on the ” Get Recommendations ” button.
The SEO Writing Assistant will provide you with recommendations based on your content’s SEO, readability, and tone of voice. You can also use the originality check option to check for plagiarism.
Click the ” Readability ” button for recommendations.
The tool will give you recommendations on the title and word count. And it will point out various problems with your content.
Use these tips to make your content easier to read and increase time on page.
Get writing recommendations
with the SEO Writing Assistant
4. Improve your website’s user experience (UX)
Improving the way your website works whatsapp shopping cart: easy digital transformation from a user perspective can encourage visitors to spend more time on your pages. Your website should be easy and intuitive to navigate, and should provide an overall enjoyable experience.
If it’s hard to find key pages on your website, if your content is difficult to read because of the large number of ads on the page, or if your pages take a long time to load, your users are unlikely to stick around for long.
Faster loading web pages not only provide a better user experience, they can also contribute to improved search engine rankings, as page speed is a confirmed ranking factor by Google.
But even if people do find your content, a slow-loading website can also significantly increase the likelihood that a visitor will leave your site without interacting with it (known as bouncing).
Google has found that the likelihood of bouncing increases almost threefold when site load times increase from 1-3 seconds to 1-5 seconds.
Follow these best practices to optimize the loading times of your web pages:
- Compress your images : Large file sizes can slow down your website and cause it to take longer for users to load, which can cause them to bounce.
- Take advantage of minification : Remove unnecessary characters, whitespace, and other unnecessary elements from your code (if you use WordPress, there are plugins that can do this for you).
- Enable browser caching : This can allow returning visitors to load your site more quickly, as their browser can store some of your site’s data.
- Use a Content Delivery Network (CDN ): CDNs can distribute your content across multiple servers around the world, reducing the distance between the server and the user for faster loading times.
5. Develop a solid internal linking strategy
Creating a network of internal links between your pages helps guide visitors to other relevant content on your website. This can improve the overall average engagement time on your website, as users explore more pages and stay engaged for longer.
Internal links are hyperlinks that direct visitors to different pages on your website (like the one at the beginning of this sentence).
For example, if you have an article on basic SEO techniques, linking to a post on advanced SEO tactics could encourage them to explore your site further. While also allowing them to build on what they just learned in the first article.
Use Semrush’s Site Audit tool to usa lists understand your website’s current internal linking structure. And see where you can improve.
Simply enter your domain name and press the green ” Start Audit ” button. (If you’ve used the tool before, you’ll need to click ” +Create Project ” instead.)