Kissmetrics is a perfect tool for beginners , as it focuses on presenting data in a simple way, since they have simplified the monitoring of user behavior. Its control panel is very intuitive and allows for integrations to be made in a very simple way as well.
Mixpanel
What we like most about Mixpanel, apart from having an intuitive interface, is that it allows you to unify quantitative and qualitative data in its tool . In addition, one of its functionalities is to show a map of the journey’s behaviour in which you can visualise the impact of the changes after implementing a CRO strategy in marketing. And finally, what we like most is that it is a collaborative tool that all team members can access instantly.
CRO tools for qualitative analysis
Hotjar
Hotjar is one of the most comprehensive qualitative analysis tools for CRO on the market. It has heat maps that tell you which parts of your page receive less attention from users, as well as recordings of users’ mouse movements, among other features. In addition, it also allows you to integrate a large number of tools external to the platform to unify the information in one place.
Another feature that we find very interesting is “Feedback”, with which brands can integrate a small tab into their web pages through which whatsapp number list users can leave comments directly and easily about their experience on the website.
Crazyegg
Crazyegg is also a very interesting tool for the qualitative analysis of your CRO strategy in marketing. It contains heat maps, recordings of user interaction on your website, surveys, the possibility of detecting errors on the page… But it also offers the possibility of carrying out A/B tests , so it can also be used in other phases of the strategy if you don’t want to resort to another tool. And, if that weren’t enough, it also analyses traffic .
Looking at their website, it seems that they specialize in providing support to marketing agencies, ecommerce businesses, and the education how to compose a message for a newsletter? sector. They also allow you to integrate Shopify into the tool.
Clarity
This Microsoft tool is completely free and we
recommend it to companies that don’t have a big budget to carry out their CRO marketing strategy. It’s quite complete for not having to pay, and it’s equipped with heat maps, recording of user sessions and statistics, so it’s also partly a quantitative analysis tool. And that’s not all, the best thing is that you can connect it with Google Analytics (among other tools) to CRO tools find out the why behind the numbers of these platforms, which is a winning combination.
Clarity is always free and has taiwan lists no usage CRO tools limit, so you can enjoy all its features without barriers.
Inspectlet
This is a tool similar to Clarity, but it’s not free. Also, one of the features we like the most is its advanced filtering option , with which you can quickly find the users you are really interested in analyzing.
Like Crazy Egg, Inspectlet is also equipped with A/B testing functionality, so you can use it in another phase of your CRO marketing strategy.