If we are talking about transactional messages, then everything is extremely simple with their composition. You develop a text template with variables, and then configure and send mailings based on these templates.
We are more interested in messages for Viber
Why most often? You can choose the structure of the message yourself and choose different combinations (image + button or text + button). Or use only text or an image without a button. the text phone number library attracts attention and arouses interest, the image reinforces the desire to click on the link, and the button works as a CTA.
Don’t write in one continuous line.
Or even in large paragraphs. Divide the text into several short blocks – such messages are more readable. Attract attention in the first lines. This is what the recipient sees in the notification. Viber how to make an irresistible digital catalog newsletters use the classic structure of advertising texts, which starts with Attention. It is better to tell about your offer at the very beginning, which will certainly interest the client. If you offer a 50% discount for the New Year, write in the first lines: “50% discount for the New Year.”
Insert links into the text.
This is not necessary but it works well.
Let’s say you offer discounts on products from one category and list some items in the message. Then you can put short links to specific products next to each of them, and make the button with a link to the category.
Use emojis. They attract attention and break up the text. A little lifehack: you can find all the suitable emojis here .
Avoid fluff and complex structures. You only have 1,000 characters in which to convey all the most important information, so use them wisely.
Image
If you’re offering a promotion on a product or a specific category, use it in the image
By the way, by default there may text services be an unsubscribe link in the message. But not always – it depends on the service you have chosen to launch the mailings. Everything is the same as in email, with the only difference that in letters you must take care of this link yourself and without fail.