Product and service introduction One of the important steps in the B2B sales process is to present your product/service, emphasizing how it solves the customer’s business problem. When introducing a product/service, it is often necessary to prepare a product demo, price list and technical documents,…
Product and service introduction Unlike standardized products/services
that serve a large number of consumer needs, products/services provided to businesses are often complex and need to be customized to suit the job function email list specific needs of the business, and also require sales staff to have in-depth knowledge of the product/service and the ability to explain technical issues.
Once you have clearly identified the customer’s needs
The next step in the presentation process is to focus on presenting a customized solution. This may require choosing the appropriate presentation strategy based on the customer’s specific situation. Strategies include Stimulus-Response (using guiding questions with the customer), Need Satisfaction (focusing on the customer’s buying needs), and Consultative Problem Solving (emphasizing the partnership and how your business can solve the problem).
Negotiation and contract signing
This stage involves negotiating prices, payment terms and delivery times. After the above steps, this is an important step and determines the success of the 10 tips to improve alignment between marketing and sales sales process. Sometimes the negotiation process will encounter many problems due to the lack of consensus from both parties. The solution to reach a final signing is a specific exchange and presentation as well as active cooperation and finding a solution from both sides.
In addition, this process can also be lengthy because of the involvement of many parties in the partner business.
Contract performance and service provision
Once signed, you start delivering the product or service. It is important to ensure quality and delivery time to maintain a good relationship with the customer.
During the order fulfillment process, there will be many problems, especially with corporate customers. Sometimes they will have advanced taiwan lists requirements with more stringent product inspection processes. However, to retain customers in the long term, you need to find a solution to satisfy the customer’s business and also through that effort, your business will develop more in terms of product/service quality and reputation.