The interest in smarketing best practices began when our sales team grew dramatically in just a few weeks. Suddenly, communication between Sales and Marketing was much more complicated. When we were a smaller team, we could have face-to-face meetings with each salesperson and talk about how we could generate more (and better) leads… but we couldn’t scale that process as we grew.
We needed help. To learn what other marketers were doing to work effectively with their Sales teams, I scheduled a few meetings with several members of our field and the Marketing channel team.
What is Smarketing?
Smarketing is the alignment of Marketing and Sales teams through teacher database regular communication between the two. By being on the same page, the duo agrees to achieve common goals and objectives, which are set between them and reviewed each month to assess their performance and the need for adjustments.
Companies with a smart marketing strategy close 67% more deals and achieve up to 209% higher revenues than companies without this alignment.
If you want to achieve an efficient integration between these two areas, check out the best smarketing tips and tricks my colleagues swear by.
10 good smarketing practices
1. Meet and agree regularly
Have an integrated smarketing meeting with each new salesperson
In order to successfully support the Sales team, it is very crisis of usa ramamurthy important to share processes, resources and best practices from the beginning. Use this time to get to know each other better and discuss how the Marketing team will support Sales.
If you have a large number of new salespeople, schedule a monthly meeting to set these expectations and address any questions newcomers may have.
I attended the weekly Sales meetings
Attending weekly Sales meetings allows marketers to see how the contact lists team is doing with their goals and objectives and to offer support as needed. Use this time to share upcoming campaigns, content, and offers that Marketing will be promoting that week. You can also ask for content ideas and recommendations for future offers and blog posts.
Promoted the creation of criteria
For everything to flow smoothly in lead management and nurturing , it is vital that you have a unified criterion of what a “qualified lead” means. Although Marketing and Sales correspond to different stages, it is necessary that their definitions are in line to ensure that you attract and nurture the right people for your business.