Businesses in various industries successfully use video mini-courses to connect with their audience, generate leads and build their brand. There are loads of reasons why video mini-courses make great lead magnets. But how can you use this type of lead magnet as part of your marketing strategy?
It’s one thing to understand the theory of why something works. It’s a whole other thing to put it into practice in your context. Sometimes the best inspiration is to look at what others are doing well.
6 great mini-course examples
Here are some great examples of real video mini-courses overseas data from a range of different sectors.
We’ve highlighted their star qualities and how they link to their main offer.
By analysing these real-life examples. You get a clearer picture of what type of video mini-course will work best for your business.
1. The Insomnia Clinic’s 5-Day Sleep Well Mini-Course
The Insomnia Clinic’s ‘5-Day Sleep Well mini-course’ offers 5 free video lessons to improve your sleep, in 5 minute videos, over 5 days. Its overarching aim is to “help you fall asleep faster, wake less and reduce anxiety around sleep.”
Each 5 minute lesson is Kathryn Pinkham (Insomnia specialist and Founder of The Free video mini Insomnia Clinic) talking through a different focus, directly to the camera.
Information to support
her position as a subject matter expert: “evidence-based, research-backed and NHS-recommended techniques”, she’s worked as a private and NHS consultant, list of places she’s been published
Statistic to give social proof: 96% of people who completed the mini-course reported improved sleep
Is it missing anything?
Perhaps they could include a transcript of the videos and an interactive Call to Actions that will help you increase B2B lead generation element, like a task, checklist or quiz. Just to engage the audience beyond listening.
How it links to their main offer
The main offer is the ‘Complete Sleep Well and Live Better’ online asb ddirectory training course – for people who ‘need more help’. If you complete the mini-course you get a £30 discount and a free gift of membership to a private support group – if you sign up in the next 24 hours.
