Developing relationships – Build trust and engage in real dialogue with your target audience. Whenever possible, pick up the phone and meet in person . Use an email marketing system to build in targeted contact moments and not become dependent on one platform.
Create and capitalize on sales opportunities – Translate buying signals into sales opportunities and capture them in a Sales CRM system. Build and manage a pipeline.
Implementing and executing this strategy has helped me and our clients generate leads and attract customers over the years, in a sustainable way.
Harvest Contributions – Direct Lead Generation Technique
LinkedIn for Business has multiple strategies. Ranging from visibility and findability to account based marketing whatsapp number databaseand volume posts through inbound marketing techniques. The power lies in variation. Placing harvest contributions is a very powerful technique within this strategy. It is based on ‘ pull marketing ‘.
A recent example is the contribution of Raymond van de Klundert, better known as author and speaker Kluun. He has become much more active on LinkedIn since the summer of 2023 and has increased his reach tenfold. He shared a post in which he promised 9 quick wins to learn to write better.
In this LinkedIn post there are at least 3 important factors that contribute to the great success:
The clear photo with Kluun and his giver
The first three lines in which he indicates that he is going to give away something extremely valuable.
The call to action at the bottom of the post, asking people to connect and post a comment.
The result was overwhelming: thousands of responses. And it even led to a problem with the follow-up:
Also read: How to influence the brains of your LinkedIn followers [8 content tips]
screenshot of update post kluun due to successful harvest contribution
The harvest contribution technique fits within a B2B strategy with a target group on LinkedIn. Any entrepreneur, . Who does this technique work for? canada email lead marketer or salesperson in the business services could make a harvest contribution.
example linkedin post with harvest contribution technique
This recent harvest contribution by Naomi van der Graaff of Buro Heron ran for days and achieved 13 bedste alternativer til gmail: deres fordele, ulemper og brugssituationer over 280,000 impressions. In total, thousands of people requested the insights about an effective onboarding process.