On air is a regular digest of Likeni with the freshest and smartest materials. In this issue , we will find out which social networks wanted to repeat the success of Clubhouse, and discuss a new service for online shopping in TikTok.
And let’s also rejoice at Telegram’s next record.
Number of the week
Telegram has become the most downloaded non-gaming phone number library app in the world , according to Sensor Tower’s January 2021 ranking. It was downloaded more than 63 million times in the month, which is 3.8 times more than the number of downloads in January 2020.
- Facebook to develop its own “Clubhouse”.
- Twitter is testing an audio platform called Spaces , similar to Clubhouse.
- TikTok to launch online shopping features .
- Pavel Durov dispelled myths about advertising in Telegram.
- Twitter showed record growth in advertising revenue in Q4 2020.
- Twitter plans to launch paid subscriptions .
- VKontakte has introduced noise reduction in video calls and facial feature enhancement .
- Facebook launches Get Digital program in Russia .
- Zoom has begun testing masks in its app .
- VKontakte videos may be made free to fight YouTube.
- VKontakte has updated its marketing and PR structure .
Important smart
5 Reasons Why Social Media Promotion Doesn’t Bring Results
After reading the article, you will learn how social media solicitudes automatizadas de linkedin relacionadas y promotion works in 2021 and what difficulties an SMM specialist faces.
For whom: for SMM specialists and PR people.
What about time: 5 minutes.
How to Use Lead Magnets and Video Creatives on Social Media to Increase Sales
In 2021, without a competent marketing strategy, it is b2b reviews impossible to develop any business. This article is a practical tool for further actions to promote projects from any field, especially from the entertainment niche.
For whom: for marketers and business owners.
What is the time: 6 minutes.
14 Valentine’s Day Ads
There are so many poems, novels, films and songs about love in the world, but there are not so many examples of advertisements (which sometimes also resemble works of art). We suggest fixing this: let’s see what ads brands are launching on Facebook and Instagram for Valentine’s Day.
For whom: for everyone.
What is the time: 6 minutes.
Unconventional special projects with Instagram influencers. Digital Milestone and Danissimo case
In 2020, Danissimo launched the “Time for Wonder” campaign, which told consumers that it takes 20 hours to prepare delicious dairy desserts. The Digital Milestone team continued it on the brand’s Instagram account. The case study shows the results of the campaign.
For whom: for marketers and business owners.
What is the time: 6 minutes.