In this post we are going to clarify what Google Places is and explain why it is so important to think about this tool for a Digital Marketing strategy , even if the business is physical and has little online presence.
Have you ever used Google Maps to search for the location of a store or a product? Google Places is the tool that makes this possible and best of all, it is a free tool. Here we present the necessary information that will help you understand what Google Places is, and how this tool can become one of the most important actions within a Marketing strategy .
What is Google Places?
Before we get into the concept, it is important for you to know that in 2014, Google updated the Google Places tool and it became the famous Google My Business . A more complete tool that offers more advantages than the old version.
Google Places (or Google My Business) is a free tool from Google that helps you increase the visibility of your business, attract more customers and facilitate positioning in organic search results through Google Maps.
According to Google, in 2015, 51% of smartphone afghanistan mobile database users discovered a new business or product by searching on their phone . More and more people are using Google Maps to locate a business nearby, searching for everything from themed restaurants and bakeries to specialist clinics and beauty centres. It is important to bear in mind that, in addition to making the search easier for your customers, you will also be making it easier for them to appear in the first results on Google.
This is why Google Places is becoming increasingly important for businesses, because who wouldn’t like to gain more customers? This is where they can become visible to new audiences and convert them into customers.
Learn more about other great techniques to achieve that coveted first place in the search results by downloading the following guide:
Google Places for physical businesses
If your business is physical and you don’t have a presence in the digital world , this is not a problem. Google Places is a tool that doesn’t need to be connected to a website and any company can use it; it will help attract new customers; people who are nearby, who don’t know your business but who need you.
This tool works like a card that appears on the Google map, where you can publish your phone number, address, opening hours, and other important information that your audience needs to know in order to get to know you. It becomes an essential action for a marketing strategy, because in addition to being a highly effective tool, it is quite simple to use and has no cost.
With this basic presence on the internet, people will know where you are and what products you offer. You can communicate with your audience, announce offers, launches and also find out what they think about your business. You can attract the public’s attention and get them to visit you.
Google Places Tools
Google Places is a tool that goes beyond a simple tab on the Google map. It has three important pillars that are quite effective when it comes to boosting your business.
Here we present you one of the best reasons why you should from this video is self explanatory know and understand what Google Places is. We often think that to begin to have a presence in the digital world, we need to start by creating a website, buying domains and spending money on providers.
The first tool in Google Places is creating a website. It is very easy to create a personalized website with all the information you need your customers to see . It is free and you can do it in a very short time.
The second tool is posts. You can post new photos and special promotions. Posts will appear directly on your Google Maps and Google listing, a great way to attract your audience and show how you stand out from the competition.
The last tool is statistics, here you can measure which strategies work best, you can see how many clicks, calls and clients will find you through the tool, know which photo generated the most interactions and much more.
What should I do to appear on Google Maps?
After seeing the benefits that Google Places can bring to a business, there is no doubt that it is worth getting noticed on the Google map. Here are some tips to make the experience easier, simpler and, above all, more effective.
- If you don’t have a Google account yet, this should be the first step. In addition to creating your business profile, you can also start getting to know the world of tools and advantages that Google offers for any type of business.
- Once you have registered with Google, you just need to go to the Google My Business website and click on “Start Now.” You will find a form to fill out with your business information. Information such as address, zip code, hours of operation and type of business is important to be as clear and effective as possible.
- The next step is website creation. With the Google Places editor, you can bring your business to life in the digital world. Keep in mind the importance of images and videos, make yourself noticed and show why you are worth visiting.
Once your listing is published, don’t forget to always keep it updated
Even though appearing on Google Maps is an easy process, you should always feed it, post promotions and news about your products. This will make customers who already knew you through the tool want to come back.
- Communicate with your customers. It is always good to respond to their reviews of you. Here you can find out where you are failing and what points can be improved. Receiving feedback from your customers is an excellent alternative to make them come back.
Click here for a complete step-by-step guide to register and b2b reviews appear on Google Maps.
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Do you know how much an accountant costs or how much you are paying your accountant? Have you ever stopped to think that you may be paying more taxes than you should?
Few people really check their accountant. He is supposed to help the company and pay its bills, but this may not always be the case.
What is an accountant supposed to do?
Before anything else, it is important to know the responsibilities of an accountant. In Brazil, for example, the accountant is an essential professional for companies in the most diverse fields. His role is to make life easier for the company and help the entrepreneur make decisions that can change the entire business through solid data and reports.
This type of decision-making support is very important to reduce company errors, especially if the company is in a very competitive and unstable environment.
Among the areas that accountants are responsible for helping in this process, we can highlight the financial area as a base. This area plays an important role, as it is the one that will help the development of the business.
Within a strategic business vision
Having clean and clear information about cash flow and the impact of taxes on income can even save the life of your company. In addition to this, it is very efficient and interesting to carry out an analysis on business intelligence, because this minimizes the risk of failure of an investment.
In the specific case of startups, for example, which have an inherent business environment of uncertainty, having all the accounting information available will greatly help in growth.
Mainly because it is safer for an investor to make an investment if he has access to reports that show the situation of the company in which he wants to invest.
An inexperienced or poorly trained accountant goes from being a resource to a problem. And a serious problem! The Brazilian tax system is very complex and a misinterpretation of the data can lead to serious future consequences.
The fine for a late tax can reach 20% of the value of the tax if we add the interest.
It is worth thinking before hiring a cheap accountant to save some minimal amount of money.