The abolition of third-party cookies feels ambivalent to us. It is good and necessary that the rules have been tightened. There are certainly parties, often outside Europe, who abuse the cookie consent. On the other hand, it is a shame for the parties that do handle the data of visitors with integrity. What is still possible? Advertisements are now becoming less relevant and visitors will notice that too. But we focus on what is still possible. And that is a lot.
Advertisers can also achieve success without third-party cookies by targeting first-party cookies using customer matching , contextual targeting, and audience targeting methods.
Customer matching as an alternative
Customer matching is a technique where companies upload their customer data (such as email addresses) to an advertising platform. buy telemarketing dataThe platform links this data to user profiles, allowing companies to show more targeted ads to their existing customers.
With customer matching, the focus is on data that the advertiser collects itself instead of third-party cookie data. If someone deletes their cookies, you lose the person. The first-party data offers more certainty.
Let’s say you buy shoes and you leave your email address or you order from New York Pizza, then the company has your customer data. By ordering there, you agree tha school email list the company can contact you via first-party cookies (if this is clearly included in the cookie consent). This is therefore a nice alternative to remarketing.
Contextual targeting
Contextual targeting is when Google places ads based on the content of a web page. Instead of focusing on the user’s profile or b Email Marketing Campaign Optimization ehavior, contextual targeting looks at the words, themes, and topics of a page. It places ads that are relevant to that content. Technology is evolving.x