To future-proof and scale your business, you must move from a product-first to an audience-first strategy.
What does that mean in practice? And how can you create this shift in your marketing?
I’ll show you exactly
what being audience-oriented means and then walk you through the same 5-step method that I use for all my businesses.
What does an audience-first strategy mean in marketing and business?
An audience-first strategy means putting your target email data customers at the core of your marketing and business, listening to them and getting their input to understand their problems, needs, preferences, and goals.
That way, you can offer them a tailored and valuable experience, content, and products.
It’s the opposite of a product-first approach: creating what you think your audience wants and planning your marketing around that.
A product-first approach used to be the norm but just doesn’t work anymore:
When you rely on assumptions, you could spend months and even thousands of pounds creating a product nobody wants or a marketing “strategy” no one engages with.
Everyone’s competing for your audience’s attention online. You can’t expect to get it (and retain it) by just talking about your products! You must make your marketing relevant to them
Benefits of using an audience-first approach
If you’re used to starting from your product and brand, it can feel scary to put the What Is An Audience ego aside and your audience first. But there’s a simple reason why I’ve been doing that with all my businesses: it works.
An audience-first approach brings you lots of benefits, like:
Relying on data instead of guesswork – Listening to your customers means you Flip Page Software – Best Publication Creation Software can base your strategy on data and insights, NOT assumptions
Increased engagement and brand awareness – Nowadays, over 7 in 10 customers ONLY engage with marketing messages tailored to their interests
Enhanced reputation – Your target audience will appreciate asb ddirectory how you keep giving them value and listening to them. This will help you reach more people, improve their perception of your brand, and make you stand out as a trusted authority.
