A good average time on page varies depending on factors such as your industry, the type of content you have on your website, and user behavior patterns.
For example, an in-depth article on a complex topic should have a longer average page time compared to a glossary page that defines a term in one paragraph. A reader might spend 15 minutes on the longer article and only one minute on the glossary page.
But both can be serving the user exactly what they need, so you need to consider several factors when evaluating your site’s average time on page.
Average time on page long vs. short
A short average time on page can phone number lead indicate a mismatch between what your users expect and what they find on the page, or it could be a sign of effective, concise content. If a reader quickly gets what they need, you’ve probably served them well.
Longer time on page generally suggests higher engagement. But if a reader spends a lot of time reading your content and doesn’t take concrete action (like signing up for an email list or purchasing a product), it may not be aligned with your company’s goals.
You need to analyze your website, your industry, and the type of content you produce to understand what a “good” average time on page looks like.
How to increase average time on page
If you find that your website’s average time on page is much lower than it should be, there are some simple ways to increase it.
1. Create high-quality content
High-quality content that resonates with your readers and aligns with what they’re searching for can keep them engaged for longer.
Understanding your audience’s customer service: optimize your interactions search intent (why they enter a specific search query) will help you create relevant content that gives them what they need.
You may ask yourself:
What questions and problems does your audience have regarding your products, services or field of expertise?
You can use the Topic Research tool to find relevant topics that interest your audience, along with related questions you want to answer within your content.
Enter a topic, select a location, and hit the ” Get Content Ideas ” button.
The tool will generate cards of relevant subtopics and ideas to include in your content.
Click on a card to see more details, such as the most shared headlines, questions, and searches related to that topic. You’ll also see metrics like search volume, keyword difficulty, and topic effectiveness.
Choose the most relevant topics and questions to include in your content as subheadings. This ensures that you cover the most important information for your readers, and can help keep them interested for longer. Increase your time on page.
Get content ideas
with the Topic Research Tool
2. Use the right content format for your audience
Providing the right type of content usa lists to your readers is key to increasing your average engagement time.