Content marketing involves the creation of texts, audios, videos, interactive elements or other formats with the aim of educating, informing or entertaining a brand’s potential customers .
Typically, content marketing does not seek to generate immediate conversions, but rather to attract users who are in the early stages of the purchasing process. These users tend to look for information related to their problems and needs. The brand provides them with this information in order to make itself known and ultimately obtain the data of the user potentially interested in its products or services (lead). Subsequently, it will send them increasingly specific content focused on the specific solution offered by the brand.
Therefore, we see that the content must be different
depending on the phase of the purchasing process in which we find ourselves, being more generic at the beginning and more specific the closer the customer gets to conversion.
2) Email marketing
Email marketing consists of sending a message directly by email to users who are part of the brand’s database .
This channel stands out for its great versatility, as it can be used for all types of campaigns and actions: sending promotions or discounts, training potential customers, requesting donations, launching loyalty campaigns, and much more.
Its great strength is the customization it allows. Since we are sending messages one by one, we can tailor each email to each user’s unique situation and personalize elements at an individual level, for example, the recipient’s name or the last america phone number list product they purchased.
For this strategy to work, we need to properly segment the database, grouping users based on their characteristics and behavior and sending them messages that adapt to their needs at any given time.
3) Social networks
Social media has been a part of online marketing since the 2000s, when sites like Orkut and, later, Facebook began to become popular.
Today, social media has billions of users, making why consider an optinMonster alternative? it a key channel for brands looking to communicate with their audiences. In addition, by holding a large amount of data about the users who use it, social media allows for highly targeted advertising campaigns .
A very important aspect of digital taiwan lists marketing strategies on social media is to properly identify which are the most interesting networks based on your target audience and the type of products and solutions you sell. For example, LinkedIn is the star site for companies dedicated to B2B marketing, while TikTok is one of the most What a digital marketing powerful networks to reach a young audience.
It is also very important to be aware that social media is a place for conversation and interaction and that the brand has to be able to adapt its tone of communication to reach users.