The use of voice assistants such as Alexa, Cortana or Siri is part of our everyday lives. In our private lives, we have long since become accustomed to the small speakers. In the future, voice search will also influence our business relationships. We show what B2B companies can do to be prepared for voice search.
Whether searching for information . Voice Search in B2B playing music or simply asking about the weather, voice-based searches are now a natural part of our everyday lives. And more and more users are taking advantage of them. The result: digital voice assistants are changing our private user behavior in the long term.
Smart speakers will continue to play an important role in private life in the future. And what works in our homes can usually be transferred to the business sector. Voice Search in B2B There is a lot of potential here for web searches and therefore also for B2B companies.
Does Voice Search Have Opportunities in B2B?
First of all, the question arises whether has any potential at all in B2B. The answer is: Yes! Because user behavior will probably digital marketing blogs (only the best!) for you to learn continue to change, companies will also increasingly be confronted with voice search. It will certainly take some time before this becomes established in B2B. But the B2B industry should still prepare itself.
How do you optimize for voice search?
Voice search offers new opportunities for B2B companies. Simply put, users’ search behavior is changing. Therefore: As before, content is now being Voice Search in B2B adapted to the new user behavior. If users search differently in the future . Voice Search in B2B content must be optimized so that it can still be found.
Create a Google My Business post
A Google My Business entry is standard. If you don’t have singapore number one yet, you should do so. Address, opening hours and telephone number should be included. It is important that the company data is always up to date and regularly updated.
Optimize the mobile view for voice search
Since voice search is used almost exclusively on mobile devices such as smartphones or tablets, a functioning website on mobile devices is a must. Therefore, check how your website is displayed on different smartphones, tablets and other devices. Is your website easily accessible on these devices? Is the content attractive, fast and easy to read?
If there are any display errors, these should be corrected immediately.