When it comes to generating leads for your business, there are almost too many routes to go down. Two of the most popular ones are video mini-courses and quizzes, for good reason. Both create really powerful lead magnets – but in very different ways.
The decision whether
to choose a video mini-course or a quiz will depend on your specific business, what your goals are, and your audience’s preferences.
To help you decide which format is right for you, let’s delve into the pros and cons of each to clarify your decision-making… and get you high-quality leads.
What are your lead generation goals?
Before you start any lead generation campaign using any lead updated 2024 mobile phone number data magnet, you need to start by setting your goals. What do you want to achieve with this campaign?
Find better quality leads and disqualify people unlikely to convert
For example, if your current lead conversion rate is low, you set a target of increasing lead conversion by 30% in the next quarter. As well as finding the perfect customers, you need to use your lead magnet to disqualify people unlikely to turn into paying customers at the top-of-the-funnel, lead magnet stage.
Boost brand awareness
For example, if you’re looking to move into a new market your first aim is to increase your brand awareness in this new target area.
Get customer feedback
For example, if you’re choosing between 2 possible new features to What methods to use to qualify leads in consultative selling? go into Video Mini-Course development, ask your customers before you invest any resources. Get that product-market fit evidence – down to the fine detail – before you even produce a prototype.
Deliver excellent customer service at every touchpoint
For example, you want to know how your customers feel about their asb ddirectory online shopping experience with you because you’ve noticed a recent increase in clients dropping off before they reach the till. You need to find out where the exact stumbling block is, so you can smooth it out for them.
