A corporate identity manual is a document that specifies the guidelines and rules that apply to the consistent use of the brand’s communication elements, both textual and visual. This document, which is used especially in branding strategies , is a way of ensuring that the brand’s identity is consistent and that its image is recognizable.
Key elements of a corporate identity manual
A corporate identity manual must include a series of elements that are considered key to making it useful and understandable. These are the most important:
- Logo and variations of it : the brand logo must be very well defined and decided, both in color and in black and white. In addition, it must be specified in what proportions to use it, as well as what spacing there should be between elements, if it is made up of several, and both its correct and incorrect applications must be decided.
- Color palette : It is important to specify the official brand colors and indicate the codes in different formats (RGB, HEX or HSL, the latter being less used) so that it is the same on all platforms, media and surfaces. Below is the Cyberclick color palette:
- Typography : The font that europe cell phone number list represents the brand must also be specified. In this case, the font, font style, size, space between paragraphs, etc. must be indicated. In this way, the typography will always be the same regardless of the context in which it is applied.
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Tone of voice : another key element that an identity
- manual should include is the communication style, which means how the brand should sound in the media, since this should always be the same for there to be coherence in the message.
- Iconography and graphic and visual elements : It is also important to specify what type of icons, graphic elements or images can be used, as well as the sizes, colors or other specifications that help maintain consistency of messages and brand identity.
- Applications in different media : at this point it should be indicated how all of the above is applied in each of the media, since why choose popupsmart alternative? launching a message through a digital channel is not the same as launching a message through a printed channel.
Wherever possible, and identity manual in order to make the information as
clear as possible, examples of correct singapore number identity manual and incorrect use can be added, as well as links to additional references and resources that can help to better understand the corporate identity manual.
No corporate identity manual is final. This means that it will need to be updated and revised to ensure it remains effective.