Types of Marketing Plans

They are classifie according to three factors: Goal. Each plan is aim at achieving a specific task. This could be increasing sales, introducing new products to the market, a SMM development program, etc.

Timeframes. Given the diversity of budgets and business strategies, companies develop plans of varying duration: a short-term marketing plan is for a month, a medium-term plan is for a quarter, and a long-term plan is for a year or more. Planning model. The chosen approach determines the structure of the plan, as well as the methods for achieving the set objectives.

Next, we will take a closer look at the most common types of marketing plans.

SOSTAC

This is a universal model that is use special database in different niches of small and large businesses. Its name is an abbreviation formed from the first letters of its constituent elements. Situation Analysis, Objectives, Strategy, Tactics, Action, Control.

The structure of the marketing plan is as follows:

special database

  • The first block is an assessment of the current situation. It describes the current state of the company: market opportunities, competitive advantages, target audience profile, effective channels for attracting it.
  • The second block is defining goals. It is important that they meet such criteria as specificity, measurability, feasibility and relevance. And also be limite in time.
  • The third block is strategy. It describes the path to achieving each goal.
  • The fourth block is the tactics of strategy implementation. This describes the tools that will be need to achieve the desire result.
  • The fifth block is an action plan. It includes a detail tick-tak a cikin wechat, tura imel zuwa lissafin description of specific steps (for example, developing a lead magnet, building a sales funnel in social networks, etc.)
  • The sixth block  includes key performance indicators. Monitoring tools and distribution of responsibilities.

One Page Plan

The one-page company promotion plan covers aero leads three key stages of interaction with the client.  Attention-grabbing stage. This section focuses on defining the target audience, formulating a message for each segment of potential buyers, and choosing effective communication channels. Conversion stage. This section describes how to generate leads and convert them into clients. Retention stage. This block includes a description of ways to create a positive customer experience, increase the lifetime value of the customer, and a program for attracting new customers through existing ones.

This option is suitable for beginners. With its help, you can write down tasks step by step and gradually complete them. Here is one of the templates:

The shortest plan

This brand plan is a table with six columns and four rows and is suitable for simplifi planning. The structure of the plan is designe to cover all the key aspects of the marketing strategy without overloading the user with unnecessary details. This format is especially suitable when quick decisions are require or when resources are limite.

Classic model

The standard content of a marketing plan is six elements: analysis of the current situation, goals, strategies, tactics, budget and control. All details are written in an Excel table and tasks are combine into several small groups.

We will tell you in detail below how to draw up a marketing plan for the classic model.

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