Transparency and clarity of payment. The advantage of KR is that you see what you are paying for (for clicks, impressions or traffic). All investments can be track. You are aware of the rate, price per click, you choose the desir traffic yourself, and also allocate money email data for launching advertising.
You can see the efficiency. The Yandex Direct and Google AdWords advertising systems have statistics for all campaigns.
For example, if the goal for a campaign was set as “Call”, i.e. the person who click on the ad should call you, then “Metrica” will tell you how many users call the phone number indicat on the site. You can evaluate the results of the campaign not only by financial, but also by behavioral factors. Thus, the click-through rate (CTR) allows you to understand which ads are attractive to visitors and from which advertising platforms they usually go to the site.
Large-scale coverage
Contextual advertising is aim at people interest in a certain product. It may seem that this should ruce the coverage, but since CR is plac on various sites, it is possible to attract many users and not only from search results.
Selection of the target from prospecting to closing sales: a guide to success audience (TA). As an advertiser, you decide where and to whom to show the CR. Using special filters, it can be configur to hit the TA with almost 100% accuracy.
For example, if you provide services in a certain city, you can specify the geolocation of users in the settings. KR allows you to select other parameters of the target audience, such as gender, language of the query, and type of device.
Disadvantages of contextual advertising
Unfortunately, in the case of KR there were some downsides. Here are some:
This is very expensive. In search results, the first bulk lead four positions are CR, and then organic results follow.
Leading positions allow you to attract more visitors and earn a lot of clicks. However, good performance comes at a cost: you have to pay for every click, and in certain highly competitive topics, this is quite expensive.