The perception of this day varies depending on age, marital status and personal beliefs. Many may consider it a commercial holiday design to increase sales rather than a sincere expression of feelings. For example, according to a study publish in Forbes. The extensive commercialization of February 14 reminds most people that they are not in a relationship. And it plunges those who are mobile phone number data updated 2025 unhappy with their current relationship into even greater frustration. And the most vulnerable and unhappy group on this day are teenagers.
The results of a survey in one of the Telegram channels:
The perception of this day varies .Therefore, an abundance of hearts, pink color, offers to confess love, images of couples in love, etc. may be perceiv negatively by your clients. As a result, the promotion will not bring in income, and advertising costs will not pay off.
We have studi advertising creatives customer experience trends 2023 from previous years and offer you examples of how you can build your communication with the audience in cases when they have a positive attitude towards the holiday and when they have a negative attitude.
If the target audience has a positive attitude towards the holiday
Your audience is already set to this day positively, focus on creating emotional and romantic campaigns. Use rich and warm colors in your visuals adb directory and messages, fill your advertising messages with love stories, emphasize the importance of attention and care in relationships.
Prepare special offers, discounts or limit ition products that will be available only during the Valentine’s Day celebration.
Host events or online activities that make consumers feel like they are part of something big and meaningful. These could be virtual DIY gift workshops, love story contests, or interactive celebrity quizzes.