For Kotler, this joint creation can also be part of campaigns, as Doritos did:
“They asked people for ideas for their new marketing campaign and received over 10,000 different suggestions.”
7. Don’t treat marketing just like a department
Yes, marketing is a department of your company, bahrain mobile database but it definitely shouldn’t be treated as just that.
For Kotler, Marketing must function with interdependence in relation to other sectors and serve as a force for decision-making in your business.
8. Don’t be lazy when it comes to building your brand
You need to differentiate yourself from your competition it is important to know that , make your brand stand out from the rest , and one way to do this is by providing a unique experience for your consumers.
An example Kotler gives is about Starbucks:
“ They sell expensive coffee and are successful in Brazil, one of the world’s largest coffee producers. This is possible by building a brand. Starbucks is a second home for customers. There, you have the Internet, it’s convenient. People like it. Entrepreneurs need to think about something similar when promoting their businesses.”
9.
This advice may seem a little strange, but you need to show the rest of the company why marketing is such an important department .
Show other sectors your projects and why they are happening, as well as the advantages they will bring to the rest of the company.
“Be friends with everyone. Especially with the financial staff, who take the money and must view your work with more caution. Explain your activities and show your importance.”
Kotler’s 6 lessons for Digital Marketing
Ready? Let’s go!
1. Create an online presence
For Kotler, social media is dominating marketing and your company certainly can’t be left out of it.
For the American professor, more than having an online presence, it is essential that the company knows how to make all the media used work in synergy .
2. Operate through the sales pipeline
We’ve already gotten tired of talking about the sales funnel here on the blog, and you can read more about what it is in digital marketing, in this post here .
For Kotler, it is extremely important that the company has a sales funnel, which is divided into six stages:
- prospecting for clients;
- understand the needs of the target audience;
- develop solutions;
- make the proposal;
- negotiate contracts;
- sell.
According to the American, the first 3 phases should be carried out by marketing and the others by sales.
With this distinction, Kotler asserts that the processes will be in the hands of those who truly understand the matter.
Learn more about Ventarketing here!
3. Physical stores must be rethought
According to Kotler, physical stores, in addition to opening the possibility of online shopping , must provide a new experience for their consumers.
“My wife doesn’t shop in physical stores, she thinks it’s easier to shop online… An alternative is to transform stores into an experience.”
4. Don’t leave the design aside
Design has the power to create an entire experience and lifestyle for consumers.
Take Apple for example, the design of the iPhone has become so sought after by its consumers that companies like Samsung have already created smartphones with a similar design.
5. Stay alert 24 hours a day
Today, people have information at their fingertips and make b2b reviews purchasing decisions based on what they read online.
That’s why it’s extremely important that you know how to monitor your brand and what people are saying about it online.