In addition to helping give visibility to brands, blogs are tools that perform other very important functions, with measurable results. Here are some that you will surely find interesting.
7 reasons to create a blog:
Let’s say you have a website, but no blog. Search engines will index only the pages on your site, which are few in number. But if you have a blog, each post you publish will be a new page indexed by search engines. Also, by publishing periodically, you will be letting search engines know that you are active and that they should check your site frequently for fresh content.
Ranking high on search engines will drive traffic to your site, which opens the door to a wider audience, who in the long run, are potential customers. Plus, you create content that can be shared via social media, which also represents an increase in reach.
2. Blogs work while you sleep
Most of the traffic that blogs receive comes from older algeria mobile database posts, weeks, months, and even years old. So, whether you’re on vacation at the beach or deep in the most peaceful of dreams, your old posts are there working for you, bringing you visitors and helping you rank better.
In fact, according to Hubspot, 70% of the traffic that this site receives each month comes from posts from previous months. According to this same source, only 1 in 10 posts has this characteristic, managing to attract 6 times the amount of traffic than other posts. Hence, the importance of writing posts that are relevant in the long term.
3. Blogs build trust
Posting helpful content that answers your potential customers’ questions is a great way to establish yourself as an authority in your industry. This way, they will approach you with more confidence, since you have helped them in the past and shown that you know what you are talking about.
In this sense, the strategy of creating a blog is especially useful for sales consultants in their social selling process, as it provides them with the necessary tools to approach their prospects and create relationships based on trust.
Therefore, in addition to creating legitimate and credible content , it is important to keep the conversation alive with blog readers, answering their questions and listening carefully to their concerns.
4. Blogs help generate leads
We’ve already talked about how blogs augmented reality is used in help drive traffic to your website. What if you could turn those new visitors into leads?
By placing calls to action or CTAs , you will motivate your visitors to download free and interesting content in exchange for information. It can be an e-book, a webinar, a free trial period or whatever you want. Whatever you offer, it must be worth the information to your readers.
5. Blogs are the voices of brands
Blogs are where brands’ personalities shine , as this is where they can speak with their own voice and engage directly with their audience.
In addition to answering questions and providing relevant information to the audience, blogs are an ideal platform to listen to people and get to know them better. They also work very well to explain and give points of view about industry trends, talk about events, launches, new products and services.
6. Blogs keep you updated
Blogging requires discipline. You must write consistently, which forces you to stay up to date on topics relevant to your industry. It also brings you closer to your audience, allowing you to connect with them and learn about their true needs, which definitely puts you one step ahead of your non-blogger competitors.
7. You can create a blog without much money
Blogs are very cost-efficient as you don’t need to make a huge investment to create them and they yield long-term results. You don’t need to be a professional designer either as there are pre-made templates that you can take advantage of.
The most important investment you can make to make your blog successful is time. You must keep your blog active, which requires careful and consistent research, planning, creation, distribution and measurement.
Statistics that say it all:
- 80% of daily visits to a blog are new.
- B2B businesses that blog receive 67% more leads than those that don’t.
- Having a blog increases your chances of ranking well in search engines by 434% (yes, you read that right).
- According to the same source, 70% of consumers learn about companies through articles (not advertising).
- 47% of buyers consume between 3-5 pieces of content before making a purchasing decision.
- Companies that blog are 13 times more likely to achieve positive ROI.
- 94% of people share articles because they think they might be useful to others.
In conclusion
Creating a blog will not only give your business a huge b2b reviews advantage, it can also become a stimulating and inspiring activity that will keep your mind active and your business active.
Go ahead and create your own and remember that consistency and a strategic mindset are the keys that will help you achieve the results you want.