One of the most important and often overlook aspects to focus on when growing an agency is client retention. Obsessing over getting new business is understandable and, to a certain extent, necessary, especially when you’re just starting out.
But you ne to consider lifetime value from the start to ensure the sustainability of your growth. So what can you do to improve loyalty and maintain your retention rate?
Below are some of the practices Flaunt Digital has implement to ensure retention is a priority in their daily activities, as well as some additional tips you can implement that will put your agency on the right path to increasing client retention.
9 Useful Tips to Improve Customer Retention and Loyalty
1. Discover how to measure retention.
Make it a habit to monitor your retention rate. This will physician database help you stay on top of your efforts and analyze your agency’s performance. Measuring progress doesn’t have to be overly complicat—you just ne the right system to capture and evaluate your client retention rate.
This simple formula will give you a good overview of your progress and allow you to quickly identify any issues. If you want to get more advanc, you could include wemocratic presidential nomination clients and their invoices individually to show growth for each account. It’s a good practice to start measuring these things as early as possible. These numbers are what will get you notic.
2. Get everyone on the same page with project management tools
There are many elements that come into play when managing a marketing campaign, and several people are responsible for ensuring its success. Often, this contact lists process is not execut holistically, with projects being manag via email, Slack, phone calls, WhatsApp messages (yes, WhatsApp too), Facebook messages, LinkIn messages, and even by meeting with clients and having impromptu half-hour meetings.
The best way to manage campaigns and projects for
Your clients is through a project management tool, which allows you to have a centraliz view of all tasks and final deliverables for a project. Having a one-stop place where the client and your agency team can easily monitor the tasks and final deliverables for a project is extremely useful, as it also functions as an audit process to analyze progress, feback, and notes.