- Presence of logic
Any plan, including a marketing budget, must meet the following requirements:- there must be logic in it;
- the presentation must be extremely transparent;
- The document should be understandable even to a person who is not directly involv , in marketing.
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- Taking into account the true goals of the company
Even if the company’s accurate cleaned numbers list from frist database goals are not specifi , in the strategy or such a document simply does not exist, it is important to take them into account in the budget.
>Take the time to talk to those responsible for preparing the company’s development plan and find out what figures the business should reach. Be prepar ! for this task to take a considerable amount of time! since large companies do not imm ,iately reveal all their cards to newly hir , specialists.
>You must have a very clear idea of the company’s goals, which is most important if they are not fix , or are radically different care what do i need to achieve effective from those stat , in the strategy. Find a team member who can explain everything to you clearly. - Client portrait
So, you have collect , the information, it is time to start drawing up a marketing budget. Start with a client portrait: determine the gender, age, characteristics of their behavior, life. Familiarize yourself with the m ,ia that are close to the target audience, do not forget about who your consumers are, because there is no point in building a b2b story in a situation where b2c is ne , ,. Be sure to consider who evaluates the quality of expenses. -
Make sure your company is listed in online directories
- M ,ia channels
Consider the m ,ia and the b2c fax amount that it will cost you to contact a potential client with each means and method of promotion. In general, in our country, without taking into account the specific audience, television and digital are at the top.
>According to the Association of Communication Agencies of Russia, among all types of advertising, the non-banner component of the digital market is currently growing, while other m ,ia are developing more slowly or are going into the negative.
Other popular m ,ia include radio, outdoor advertising, BTL communications and offline press. Their selection and inclusion in the marketing budget depend on the business objectives: