Optimizing your advertising campaign. You have launch advertising, set up reporting, now you ne to move away from the general rules and increase the effectiveness of the campaign with new original methods. To do this, you ne to contact a marketer or analyst. They will help telegram data you understand how advertising works, what growth points there are to improve the result. At this stage, hypotheses are search for and test.
The following difficulties may arise here:
Lack of understanding of what factors influence the effectiveness of an advertising campaign.
The risk of choosing the wrong hypothesis and not stopping an ineffective one in time.
Huge amounts of manual work in the process of testing hypotheses.
How to deal with risks in the marketing cycleRisk of error
In order to make as few mistakes what is the importance of the sales process ? as possible during an advertising campaign, you ne automatic control and a quick response system. To do this, you ne to set up triggers that will monitor how the advertising campaign is going and promptly notify you when something goes wrong. Such automation will ruce to zero the likelihood that you will miss a mistake and, as a result, lose your marketing budget.
Reports
Companies often prepare reports manually. However, in the modern world, high-quality automation systems have long exist for both reporting and end-to-end analytics. It is important to remember that today you can no longer be competitive if you do reporting manually bulk lead and your managers do not have up-to-date information on hand every day. Competent automation allows, on the one hand, to avoid mistakes, on the other hand, to save money, time and effort, and also to always be aware of all advertising processes.
Testing hypotheses
This process can be automat in so-call DSS (Decision Support System) systems. First of all, it works on the basis of artificial intelligence, automatically processes data, searches for patterns, generates insights and turns them into hypotheses. They also help conduct incremental analysis.
A year ago, DSS systems were not so popular and understandable to users, but today almost ⅔ of the work at stage 3 of the company’s marketing cycle is automat using DSS. And this trend will continue to develop.
Tools
As a tool for solving the above-mention tasks, you can use the FAIR BI service. This is one of the most powerful ETL systems in the world.
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In the marketing cycle, FAIR BI allows you to:
Collect and store data quickly, efficiently and securely, and process it quickly. With FAIR BI, you don’t have to worry about data quality, the service itself finds the necessary information, contacts its source and selects a storage base.