What do Marketing and ESG have in common? How can these two terms and topics be related? To understand better, we need to talk a little about each of them and other concepts that are necessary to better understand the subject.
The idea is not to use ESG just as a way to promote the company , only in marketing. But rather, to apply the concept in the company’s day-to-day activities and consumers will notice the difference.
Want to learn more about this topic and the positive impact it can have on your business? Then follow along!
The relationship between Marketing and ESG
What is ESG?
The first step here is to better understand what ESG represents: Environmental, Social and Corporate Governance. But what about in practice? What does this mean?
The central idea of ESG is to create a culture within the company that is more concerned with the outside world, with society and also job function email list with the environment. Relating the brand’s principles to these concerns and responsibilities that every company should have.
This is the case, for example, of companies that invest in sustainability with the use of renewable energy, correct waste disposal and others.
Learn more about the subject — ESG: Environmental, Social and Corporate Governance.
How does this relate to marketing?
ESG can be part of your marketing strategy . Did you know that almost 90% of Brazilians prefer to buy from companies that are sustainable? This is the result of research by a North American company, Union + Webster.
Another survey, conducted by from prospecting to closing sales: a guide to success Capgemini, showed that almost 80% of consumers around the world prefer to do business with companies that invest in social responsibility.
Therefore, making ESG effective within your company, establishing a cultural change and also applying this to your marketing strategy brings excellent results for the company and for everyone who benefits from these practices.
How to apply ESG in everyday life?
There are several ways to do this, and the first step is to better understand your persona. What are the most important social in number list causes for them? This is something you need to find out.
Want another way to combine marketing and ESG? Develop actions within the company. There is no point in marketing yourself as an institution that supports sustainable development if you do not even reuse rainwater or have a culture of better use of natural resources.