In 2021, without a competent marketing strategy, it is impossible to develop any business. This article is a practical tool for further actions to promote projects from any field, especially from the entertainment niche.

This material will be useful if you:

• you have a business that does not generate a stable flow of applications;
• you are planning to open a business but don’t know where to look for clients;
• want to get 2-3 times more clients and spend less.

Lead magnet as a tool for increasing sales 

A tool that can be used in any funnel is a lead magnet. How does it work?

The user leaves contact information in exchange for a telegram data free checklist or other useful file (except for the discount), which he can receive now. This tool works great for warming up the audience.

It is important to understand that most users are accustomed to free materials that companies give out, so it is necessary to get into the consumer’s problems.

The content of the lead magnet is determined before the start of the advertising campaign and is based on the target audience’s pain points.

Examples of using a lead magnet in practice

Let’s analyze this tool using the example of a company that organizes children’s parties. The target audience of the project is parents. Most parents have a problem: they do building the structure of a cold calling script  not know how to celebrate a child’s birthday in an unusual way so that the emotions remain for a long time. Based on this problem, we created a checklist that covers the pain of parents. The checklist includes 12 ideas for a holiday that Pankoboom can organize.

The most interesting thing is that when a parent downloads this checklist in exchange for their contact information, we receive information about the child’s age, date of birth, desired location for the celebration, and available budget. This allows us to make a quiz survey.

Another great lead magnet is a free video tutorial.

Video creativity in campaigns

Another tool that can be used to increase the number of  b2b reviews advertising applications is video creativity. What distinguishes video creativity from regular advertising is that it contains a certain structure of a call to action and is selling in its type.