If your page or website has a low CTR (or if you simply want to increase it above average), there are many strategies you can follow to generate more clicks How to improve organic.
1. Why perform a website audit?
First, use the Semrush Site Audit tool shop to analyze your website’s performance. This practice can also help you identify potential issues affecting your SEO efforts.
For example, your pages may take too long to load, which can negatively impact user experience. Or you may have duplicate title tags, 4xx errors, and other technical issues that could hurt your rankings.
To get started, log in to your Semrush account and click on “ Site Audit ” under “ On-Page Technical SEO ” on the left side of the screen.
Next, click ” Create Project ” and follow the instructions provided.
You’ll need to enter your website URL, select your preferred crawl source, and set a limit on the number of pages checked per audit. You can also configure crawler settings and other parameters.
Then click ” Start Audit ” and check the results.
The Semrush Site Audit tool will show you a detailed overview of the health of your website and the pages crawled, as well as the main issues affecting their performance.
From here, you can select “ Crawled Pages ,” “ Topics ,” “ Statistics ,” and other relevant categories to learn more. Semrush will also make recommendations based on the issues you’re facing.
Let’s say one or more of your pages are showing a 404 error. Click ” Why and how to fix it ” to learn more about this issue and how to fix it.
Start by addressing the issues listed under ” Top Issues ” on the ” Overview ” page. Then, investigate those listed under ” Warnings ” and ” Notices ” in ” Issues .”
2. Purpose of featured snippets
Featured snippets are a feature thus avoiding falling into fake of Google’s SERPs designed to provide users with quick, concise answers to their queries. These text snippets appear above Google’s organic search results for maximum visibility.
We often refer to featured snippets as “Position Zero.” This is because they appear above all other organic results. This is a valuable commodity that can attract a significant portion of clicks.
So how can you get your website into that coveted zero position?
Surprisingly, you don’t have to be in first place.
The vast majority of featured snippets come from pages ranking anywhere on the first page of Google. So even if your website is in the fourth or fifth position, you can still get featured snippets.
But only 20% of SERPs have a featured snippet How to improve organic.
So, you need to find out which topics and keywords contain a featured snippet. Then, optimize your content to try to rank for the top spot.
If you’re looking for the CTR of a single page or keyword, do the search manually.
Is there a featured snippet? Great. Optimize your content to target it. (More on this in the infographic below.)
If you’re looking for a site-wide strategy, use the Organic Research tool .
This will help you discover keywords that meet three criteria:
- You are already on page 1
- There is a featured snippet in the SERP
- Your site no longer occupies the featured snippet
First, click on the “ Organic Research ” tool from the left sidebar of your Semrush dashboard. Type your site’s URL in the text box. Click “ Search .”
Next, go to ” Charges “.
Then, click on the ” Ecological ” filter.
Finally, click on the ” Pos. ” filter drop-down and choose ” Top 10 “. Click ” Apply “.
Next, click on the “ SERP Features ” filter. Hover over “Non-Ra… Domain” and click on “ Featured Snippet ”.
The result is filtered for keywords usa lists where your website ranks in the top 10 but does not have a featured snippet, even though it is present in the SERPs. All of these pages are potential optimization opportunities.
In this example, the first result in the list is in position #2. But there is also a featured snippet at the top of the results.