Most businesses have a range of products and services, all for different people… so the way you attract leads has to adapt for each.
Have you tried
A few lead magnets in the past and found that none have given you that perfect balance across all your customer levels?
If you’re looking to find a magic answer to how many lead magnets you need, then you might be disappointed. It’s not that simple – as it entirely depends on your business, your audience, and your offers.
But the good news is that we’re giving you a detailed guide on accurate mobile phone number list how to decide which lead magnets are best for your business – including the right volume. Let’s get started.
What makes a great lead magnet?
Just like everything else, the quality of your lead magnet is the key.
Are where your target audience can find them: you need to choose the right lead generation channels. There’s no point promoting it on Facebook if everyone’s on LinkedIn.
Are in your audience’s
Preferred format: eBook, video course, whitepaper, scored quiz – whichever they’re most likely to click on
Are the ignition for a fully planned lead generation campaign
This is the question you need to start with. What is your audience getting out of sharing their personal details and opinions?
You must know which pain points your offering soothes and what awareness level you’re meeting them at with each lead magnet. It’s the only way to make signing up irresistible.
Lead magnets for different services or products
Part of the guidance around the actual number of lead magnets is based on How many lead magnets your offering.
You need a different lead magnet for each product or service because Top 10 tools to generate and nurture B2B leads they attract different customers.
What’s fascinating to one audience segment will be ‘meh’ to another.
Using your deep understanding of different brand personas, you can create super-personalised lead magnets for each one.
Example lead magnet: You have a SaaS business
You’re selling accounting software, wrapped up into 2 distinct asb ddirectory packages for your 2 main audience segments: individual freelancers and SMEs.
