by Editorial Staff with a comment Digital MarketingSocial networks
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Hootsuite , the platform specialized in social media management, presented today, Tuesday, November 14, 2023, its Social Trends Report 2024 , whose data points to “a space in constant evolution, although there are trends that remain constant such as the search for ROI in networks, the challenge of maintaining the essence of relationships and finding the balance between authenticity and a constant flow of content” as part of the social media trends in 2024 .
According to the report
A 34% of consumers say “focusing on self-promotion is one of the main reasons they don’t consider brands,” and “56% believe brands should be more approachable, while 48% of marketers still post updates or news about products or brands several times a week.”
Hootsuite experts also say that “a large number of brands have yet to crack the social buy telemarketing lead media content code, pointing to a relentless disconnect between brands and the users they are trying to reach.”
“Knowing that these are
The trends that continue to be in fashion, as marketers we have to ask ourselves if what has changed after the google analytics 4 update? we are approaching social media in the right way. If brands continue to question the value of social media, they should ask themselves what value connecting with people brings to their business. These platforms can be a huge profit driver for companies, but to do so, it is necessary to focus on relationships, not transactions.”
Elina Vilk, Marketing Director at Hootsuite
“What we would really like to see start to trend is the 90% rule, which says that a aero leads great social media strategy is about adding value to the relationship (with content) 9 times, with the 10th time being when you can reasonably expect to extract value. Social media relationships, like anywhere else, are a two-way street where we should aim to give more than we receive.”
